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Performance Marketing Manager

1 day ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Junior
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads Google Tag Manager HubSpot Instagram API LinkedIn Ads Salesforce TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 58

Description

  • Own paid media strategy and end-to-end campaign execution across multiple channels.
  • Build, launch, and manage full-funnel B2B lead generation campaigns from scratch.
  • Develop audience targeting, conversion tracking, creative direction, and optimization workflows.
  • Write, test, and refine ad copy and align messaging across paid, organic, content, and landing pages.
  • Monitor campaign performance daily and make proactive optimizations to improve efficiency and growth metrics.
  • Run structured A/B tests across creatives, headlines, audiences, bidding strategies, and landing pages.
  • Track, audit, and troubleshoot analytics, pixel setups, event tracking, attribution flows, and UTM structures.
  • Build performance reports that surface insights, trends, recommendations, and revenue impact.
  • Analyze funnel drop-offs and conversion bottlenecks to improve landing page performance and user flow.
  • Collaborate with marketing, sales, content, and design teams to support broader growth initiatives.

Requirements

  • 3+ years of hands-on paid media management experience.
  • Proven success managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong B2B lead generation background with measurable results.
  • Deep understanding of PPC strategy, audience segmentation, retargeting, funnel optimization, and attribution models.
  • Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Experience with conversion tracking setups and the ability to independently build campaigns, launch tracking, optimize performance, and report results.
  • Strong ad copywriting and testing skills.
  • Experience with HubSpot, Salesforce, or Marketo is preferred.
  • Experience managing multiple client accounts, large advertising budgets, or complex campaign portfolios is preferred.
  • Google Ads or Meta certifications are preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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