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Digital Marketing Manager

5 hours, 41 minutes ago
United States
Senior
Digital Marketing Manager
Marketing and Growth
Digital Marketing Email Marketing HubSpot SEO Social Media Marketing
Apply Now
Abacus Insights

Abacus Insights

Abacus Insights simplifies healthcare data with intelligent solutions, unlocking data value and empowering health plans, consumers, and providers.

Insurance
51-250
Founded 2017
$82M raised
View All Jobs 4

Description

  • Define and execute a digital marketing strategy aligned to growth and revenue goals, with emphasis on brand advertising and product marketing.
  • Design and lead integrated campaigns across the website, landing pages, video, email, social media, and paid media.
  • Own funnel performance and optimize campaigns for conversion, efficiency, and pipeline impact.
  • Partner with product marketing to align messaging, priorities, and campaign execution.
  • Build nurture programs that move prospects through the buyer journey.
  • Support segmentation, lead scoring, and lifecycle workflows to improve conversion.
  • Use analytics and dashboards to identify insights and growth opportunities.
  • Develop campaign-specific social media strategies to amplify thought leadership.
  • Continuously refine marketing strategies using emerging trends, tools, and AI innovations.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of B2B experience in digital marketing, demand generation, or performance marketing.
  • Proven success leading multi-channel campaigns across web, email, social, and paid media.
  • Experience applying emerging digital and AI-driven marketing tools to improve performance and outcomes.
  • Hands-on experience with HubSpot, Google Ads Manager, LinkedIn Campaign Manager, and a data enrichment tool such as Clay or Apollo.io.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Experience with A/B testing, audience segmentation, and conversion optimization.
  • Clear, confident communication skills with the ability to influence cross-functional stakeholders.
  • Highly organized, self-directed, and able to manage multiple priorities simultaneously.
  • Preferred: experience in healthcare technology and health data.
  • Preferred: familiarity with data visualization, dashboards, and advanced reporting tools.
  • Preferred: experience with content distribution or social advocacy platforms.

Benefits

  • Equal opportunity employer committed to building diverse and inclusive teams.
  • Inclusive hiring process designed to help candidates feel comfortable and supported.
  • Mission-led company focused on improving healthcare outcomes.

Interested in this position?

Apply directly on the company website

Apply Now

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