Marketing Automation Specialist

4 hours, 10 minutes ago
Full-time
Mid Level
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Turn raw content into multiple marketing assets and batch-create multi-platform content for LinkedIn, Instagram, email, and short-form channels.
  • Build and manage lead capture systems, CRM pipelines, and automation workflows in GoHighLevel.
  • Create and optimize email follow-ups, SMS nurturing sequences, and AI-driven chat flows.
  • Design high-converting landing pages, lead funnels, and booking flows connected to scheduling and CRM systems.
  • Build and maintain Instagram DM automation using ManyChat, including keyword triggers, automated responses, and lead capture flows.
  • Create and repurpose short-form video content for Reels, Shorts, and clipped content using basic editing tools.
  • Identify repetitive manual workflows and automate them to improve output and operational efficiency.
  • Run ongoing funnel, automation, and content system optimizations to improve conversion performance and lead tracking.
  • Support basic Facebook and Instagram lead generation campaigns and help scale paid acquisition after organic systems are optimized.

Requirements

  • Hands-on experience with GoHighLevel, including funnel building, CRM workflows, and automation systems.
  • Strong ManyChat experience, especially with Instagram automation, DM workflows, and lead capture systems.
  • Daily use of AI tools such as ChatGPT and HeyGen.
  • Experience building and managing lead generation funnels, nurture systems, and booking workflows.
  • Ability to batch and schedule content efficiently across multiple platforms.
  • Experience creating or repurposing short-form video content.
  • Familiarity with automation tools such as Zapier, Make, or n8n.
  • Experience supporting founders, coaches, or online businesses is preferred.
  • Familiarity with paid social campaigns, lead generation marketing, and conversion optimization is preferred.
  • Understanding of AI workflow optimization and prompt engineering is preferred.

Interested in this position?

Apply directly on the company website

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