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Inbound Marketing Manager

3 hours, 39 minutes ago
India, United States
Full-time
Junior
Content Marketing Manager
Marketing and Growth
Content Marketing Copywriting CRM
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 59

Description

  • Create and manage high-performing LinkedIn content, including posts, hooks, carousels, and thought leadership content.
  • Identify content angles that attract high-intent B2B prospects and generate conversations.
  • Write content designed to drive engagement, conversations, and pipeline opportunities.
  • Test and optimize content based on performance metrics and audience response.
  • Develop messaging frameworks aligned with the target audience and buyer journey.
  • Turn content engagement into meaningful conversations through comments, direct messages, and other inbound interactions.
  • Qualify inbound conversations and move prospects into the sales pipeline.
  • Nurture leads through follow-ups, content sharing, and educational messaging.
  • Build simple inbound funnels and create lead magnets or conversion-focused content assets when needed.
  • Collaborate with the founder on lead quality, positioning, offer refinement, and inbound growth initiatives.

Requirements

  • 2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth.
  • Strong experience with LinkedIn content strategy and personal brand growth.
  • Proven track record of generating inbound leads, conversations, or pipeline from content.
  • Strong copywriting and messaging skills.
  • Understanding of B2B sales cycles and relationship-based selling.
  • Ability to write engaging, high-converting content consistently.
  • Strong communication and relationship-building skills.
  • Ability to work independently in a remote environment.
  • Experience growing founder-led brands or B2B service businesses is preferred.
  • Familiarity with LinkedIn analytics and content performance tracking is preferred.
  • Experience creating lead magnets, nurture flows, or inbound funnels is preferred.
  • Understanding of demand generation and pipeline attribution is preferred.
  • Familiarity with CRM systems and lead tracking tools is preferred.
  • Experience supporting consulting, agency, SaaS, or professional service businesses is preferred.

Benefits

  • Full-time, remote position.
  • Work remotely during U.S. business hours.
  • Direct collaboration with the founder.
  • Opportunity to own measurable business outcomes and directly influence pipeline growth.

Interested in this position?

Apply directly on the company website

Apply Now

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