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Email Marketing Specialist

2 hours, 14 minutes ago
United States
Full-time
Junior
Email Marketing Manager
Marketing and Growth
CRM CSS DNS E-commerce Email Marketing Google Analytics HTML HubSpot Looker Mailchimp Salesforce
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 58

Description

  • Build, launch, and optimize email campaigns across major ESP platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Write subject lines, email copy, and calls-to-action tailored to specific audience segments.
  • Design and optimize responsive email templates aligned with brand guidelines, including light HTML/CSS edits when needed.
  • Manage email databases and segment audiences by lifecycle stage, engagement, persona, geography, and behavior.
  • Clean and maintain email lists by removing inactive users, hard bounces, spam traps, and duplicates.
  • Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and other behavioral automations.
  • Test workflow logic and trigger conditions to ensure automations function correctly.
  • Monitor sender reputation, inbox placement, and deliverability performance, and troubleshoot issues using deliverability tools.
  • Run A/B tests and analyze campaign metrics such as open rates, CTR, conversion rates, bounce rates, and unsubscribe rates.
  • Build dashboards and reports, and present campaign insights, recommendations, and optimization strategies to leadership and stakeholders.

Requirements

  • 2+ years of professional email marketing experience.
  • Hands-on experience with at least one major ESP such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Strong understanding of audience segmentation and email automation workflows.
  • Advanced Excel or Google Sheets skills, including pivot tables, VLOOKUPs, reporting, and segmentation.
  • Basic HTML/CSS knowledge for email template customization.
  • Experience tracking and analyzing email campaign performance metrics.
  • Experience managing email programs for 50k+ contacts is preferred.
  • Familiarity with deliverability and inbox placement tools such as Litmus, GlockApps, or Postmark is preferred.
  • Experience integrating ESPs with CRM systems such as Salesforce or HubSpot is preferred.
  • Background in SaaS, e-commerce, or professional services is preferred.
  • Understanding of lifecycle marketing and behavioral email strategies is preferred.
  • Full-time availability with working hours aligned to U.S. client business hours, with flexibility for campaign launches and reporting deadlines.

Interested in this position?

Apply directly on the company website

Apply Now

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