Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Manage and optimize Meta Ads and Google Ads campaigns, including budgets, bidding, audiences, tracking, testing, and scaling.
  • Optimize the Shopify storefront, customer journey, landing pages, product pages, navigation, checkout, and mobile experience.
  • Develop and execute CRO initiatives to improve conversion rate, AOV, and customer experience.
  • Manage Klaviyo segmentation, lifecycle marketing, automated flows, deliverability, engagement, and retention programs.
  • Conduct technical SEO audits and improve indexing, schema, metadata, site architecture, internal linking, and organic visibility.
  • Analyze ecommerce performance across acquisition, conversion, retention, paid media, email, and organic search.
  • Troubleshoot pixels, events, attribution, and tracking issues across marketing and analytics platforms.
  • Deliver monthly performance reports and present data-backed growth recommendations to leadership.
  • Collaborate with developers, content resources, creative teams, and Directors on growth initiatives.

Requirements

  • 3+ years of hands-on ecommerce or DTC growth experience.
  • Strong experience managing Meta Ads, including catalog sales, prospecting, retargeting, audience building, and performance optimization.
  • Strong experience with Google Ads across Search, Shopping, Performance Max, and conversion tracking.
  • Proven experience owning the full ecommerce funnel from acquisition through conversion and retention.
  • Strong hands-on Shopify experience, including comfort making theme-level changes.
  • Demonstrated success improving conversion rates through CRO and understanding ecommerce customer journeys.
  • Hands-on Klaviyo experience with segmentation, automation flows, lifecycle marketing, abandoned-cart programs, and retention campaigns.
  • Strong technical SEO knowledge, including indexing, schema markup, site architecture, and organic search optimization.
  • Experience with GA4, Shopify Analytics, and ecommerce or behavioral analytics platforms.
  • Excellent written and verbal English communication, independent judgment, and ability to make data-driven strategic recommendations.
  • Experience with Shopify Liquid, HTML, CSS, JavaScript, Google Tag Manager, A/B testing, Hotjar, or Microsoft Clarity preferred.
  • Experience with DTC brands, consumer products, lifestyle, sports, or fashion preferred.
  • Understanding of AI search optimization and LLM-driven discovery preferred.

Benefits

  • Full-time, fully remote position.
  • AEST business-hours schedule.
  • Significant autonomy and ownership over ecommerce growth strategy and execution.
  • Direct collaboration with company Directors.
  • Dedicated creative team provides ad, email, imagery, and copy assets.
  • Career progression opportunities toward Senior Ecommerce Growth Manager, Head of Ecommerce, Head of Growth, or Director of Ecommerce.

Interested in this position?

Apply directly on the company website

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