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Ecommerce Growth Manager

4 hours, 53 minutes ago
Australia, Pakistan
Full-time
Mid Level
Digital Marketing Manager
Data Science and Analytics
CSS Facebook Ads Google Ads Google Tag Manager Hotjar HTML JavaScript SEO Shopify
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 367

Description

  • Own and manage Meta Ads and Google Ads accounts end-to-end, including campaign structure, audience strategy, budgets, bidding, testing, and tracking.
  • Upload and manage creative assets provided by the internal creative team and use them to improve performance.
  • Optimize the Shopify storefront, including landing pages, product pages, collections, checkout flows, and mobile experiences.
  • Identify conversion bottlenecks and implement CRO improvements to increase conversion rates, average order value, and customer experience.
  • Work with developers on more advanced Shopify changes and present growth recommendations to leadership before implementation.
  • Own performance analysis and optimization of email marketing programs in Klaviyo, including segmentation, lifecycle campaigns, and automated flows.
  • Conduct technical SEO audits and implement improvements to indexing, schema markup, site architecture, internal linking, and site health.
  • Monitor performance across acquisition, conversion, retention, and SEO channels and deliver monthly performance reports with insights and recommendations.
  • Analyze customer acquisition, conversion, and retention metrics to identify growth opportunities and translate findings into action plans.
  • Work directly with the Directors to drive revenue growth through data-driven decision-making and continuous optimization.

Requirements

  • 3+ years of hands-on experience driving growth for ecommerce or DTC brands.
  • Strong hands-on experience managing Meta Ads for ecommerce businesses, including catalog sales, retargeting, prospecting, audience building, and performance optimization.
  • Strong hands-on experience managing Google Ads for ecommerce brands, including Search, Shopping, Performance Max, and conversion tracking.
  • Proven experience owning and improving the full ecommerce funnel from traffic acquisition through conversion and retention.
  • Strong Shopify experience with a deep understanding of ecommerce customer journeys, storefront optimization, and conversion funnels.
  • Demonstrated success improving website conversion rates through data-driven CRO initiatives.
  • Strong understanding of ecommerce metrics including ROAS, MER, CPA, CAC, AOV, LTV, conversion rate, and customer retention.
  • Hands-on experience with Klaviyo, including segmentation, automation flows, lifecycle marketing, abandoned cart programs, and retention strategies.
  • Strong technical SEO knowledge, including indexing, schema markup, site architecture, and search performance optimization.
  • Experience using GA4 and ecommerce analytics platforms to identify growth opportunities and performance bottlenecks.
  • Comfortable making theme-level changes within Shopify and collaborating with developers on more advanced implementations.
  • Excellent written and verbal English communication skills.
  • Ability to work independently and make strategic recommendations based on performance data.
  • Experience editing Shopify Liquid, HTML, CSS, or JavaScript is preferred.
  • Strong ecommerce UX and web design sensibility is preferred.
  • Experience with Hotjar, Microsoft Clarity, or similar behavioral analytics tools is preferred.
  • Experience with Google Tag Manager is preferred.
  • Understanding of AI search optimization and LLM-driven discovery is preferred.
  • Experience working with DTC ecommerce brands is preferred.
  • Background in lifestyle, sports, fashion, or consumer product brands is preferred.

Benefits

  • Full-time remote position.
  • Working hours aligned to AEST business hours.
  • Interview process includes an initial phone screening, recruiter interview, client interview, and final decision and offer.

Interested in this position?

Apply directly on the company website

Apply Now

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