Digital Advertising Manager

4 hours, 9 minutes ago
Full-time
Mid Level
Data Science and Analytics
Vitana website v1022

Vitana website v1022

Vitana Pediatric & Orthodontic Partners is a dental partnership organization dedicated to investing in and partnering with top-tier pediatric dentists and orthodontists. They focus on supporting dentist owners in expanding their financial and professio...

Health Care Providers & Services
11-50
Founded 2020

Description

  • Manage Google Ads campaigns across multiple brands and locations.
  • Manage Meta advertising campaigns across Facebook and Instagram.
  • Build, launch, and optimize Search, Performance Max, Display, Local, and other campaign types.
  • Conduct keyword research, audience development, and competitive analysis.
  • Monitor campaign performance and implement ongoing optimizations.
  • Manage advertising budgets and bidding strategies to maximize performance.
  • Develop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers.
  • Analyze performance data, report on KPIs, and identify growth opportunities.
  • Build and maintain reporting dashboards and tracking/attribution systems.
  • Partner with operations, marketing, SEO, content, and vendor teams to improve lead quality and campaign performance.

Requirements

  • 3-7 years of digital advertising or performance marketing experience.
  • Strong hands-on experience managing Google Ads campaigns.
  • Hands-on experience managing Meta advertising campaigns.
  • Experience managing lead generation campaigns with measurable performance goals.
  • Experience managing advertising budgets and bidding strategies.
  • Experience with conversion tracking, call tracking, and marketing attribution.
  • Experience with Google Analytics 4 and Google Tag Manager.
  • Advanced proficiency in Microsoft Excel and/or Google Sheets.
  • Working knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms.
  • Ability to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency.
  • Agency experience strongly preferred.
  • Experience managing campaigns for multi-location local businesses preferred.
  • Experience with YouTube, Reddit, display, or programmatic advertising preferred.
  • Experience with healthcare, dental, orthodontic, or medical marketing preferred.

Interested in this position?

Apply directly on the company website

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