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Senior Performance Marketing Manager

1 month ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
GCP Google Ads Google Tag Manager SQL
Apply Now
Jobscan

Jobscan

Jobscan is an AI-powered startup in Seattle, WA, offering tools to optimize resumes for job seekers, boosting interview chances by analyzing and matching keywords.

Internet Software & Services
11-50
Founded 2014
View All Jobs 5

Description

  • Own Google Ads and Microsoft Ads end to end, including account structure, campaign management, bidding strategy, search-term hygiene, negative keywords, audiences, and creative testing.
  • Drive cost efficiency and profitable scale by balancing customer acquisition cost and volume against unit economics targets.
  • Build and maintain reporting and monitoring systems for spend pacing, CAC by funnel stage, payback, and performance dashboards.
  • Use AI tools in daily workflow for analysis, audits, ad iteration, and reporting.
  • Stand up and lead the paid social program, starting with Meta, using disciplined testing and clear go/no-go decisions.
  • Partner with the Head of Marketing on acquisition strategy, landing pages, and future growth bets.
  • Communicate performance trends, insights, and decisions clearly to technical and non-technical stakeholders.

Requirements

  • 5+ years of hands-on performance marketing experience with deep Google Ads expertise.
  • Direct ownership and management of more than $1.2 million in annual paid media budgets.
  • Strong analytical ability with fluency in CAC, payback, LTV, conversion lag, and attribution.
  • Experience with Meta or paid social, ideally including launching or relaunching a program.
  • B2C subscription or freemium funnel experience strongly preferred, including trial-based funnels and multi-stage conversion tracking.
  • Active daily use of AI tools in marketing workflows.
  • Comfort working as an individual contributor without a people-management track.
  • Ability to work independently with ambiguity and minimal hand-holding.
  • Excellent communication skills for explaining decisions and tradeoffs to both technical and non-technical audiences.
  • Meaningful overlap with US Eastern working hours for real-time collaboration.
  • SQL or BigQuery and Looker Studio experience is a plus.
  • Server-side tracking and attribution experience, such as GTM or Rudderstack-type pipelines, is a plus.
  • Hands-on landing page and CRO experience is a plus.
  • Experience in B2C SaaS or career, HR, or recruiting-adjacent industries is a plus.

Benefits

  • Remote work with trust-based flexibility.
  • Competitive salary plus stock options.
  • Flexible schedule.
  • Unlimited PTO, 14 paid holidays, and paid sick days.
  • Paid maternal/parental leave.
  • 401(k) with employer match.
  • Medical, dental, vision, and life insurance with generous employer contributions.
  • Health savings accounts.
  • $1,000 office stipend plus monthly education and internet stipend.
  • Wellness stipend for fitness or personal wellness expenses.
  • Apple computer or PC of your choice.

Interested in this position?

Apply directly on the company website

Apply Now

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