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Performance Marketing Manager

4 hours, 52 minutes ago
Anywhere
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
HubSpot
Apply Now
Automatiq

Automatiq

Automatiq is a leading company in the ticket pricing and distribution industry, formed through the merger of Broker Genius and Seat Scouts. Founded in 2022, Automatiq's data-driven automation platform has facilitated over $6 billion in ticket sales and...

Internet Software & Services
51-250
Founded 2013
View All Jobs 6

Description

  • Own paid search and paid social campaigns for the Lysted desktop B2B product, managing them directly in-platform.
  • Reach professional ticket brokers through Google Search, Meta, niche communities, and other intent-driven placements.
  • Identify, test, and evaluate new acquisition channels using structured hypotheses and measurement plans.
  • Optimize campaigns for pipeline quality, customer lifetime value, qualified installs, activation, retention, and in-app revenue signals rather than raw volume metrics.
  • Own paid user acquisition for the Lysted App across channels such as Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns, and other test-worthy channels.
  • Build acquisition funnels that target season ticket holders and qualify them before they reach the app store.
  • Run continuous A/B tests across creative, audience segments, and landing pages, then reallocate spend based on results.
  • Own the full demand generation budget across mobile and web, including allocation, pacing, and spend adjustments based on live performance data.
  • Track and report on CAC, ROAS, pipeline contribution, and channel-level performance with clear recommendations.
  • Build and own conversion tracking infrastructure across web and app, and work with the GTM engineer to align HubSpot attribution with revenue contribution.

Requirements

  • 4–7 years of experience in performance marketing or demand generation with direct, hands-on campaign management.
  • Proven experience scaling a consumer or prosumer mobile app through paid user acquisition channels such as Apple Search Ads, Google UAC, Meta, and ASO.
  • Strong paid search and paid social fundamentals for B2B audiences, including writing ads, building audiences, and managing bids.
  • Full budget ownership experience, including spend allocation, pacing, efficiency reporting, and leadership presentations.
  • A rigorous A/B testing approach across creative, audience, landing page, and offer variations.
  • Experience identifying, launching, and evaluating new acquisition channels from scratch.
  • Fluency in conversion tracking and attribution setup, including GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution.
  • A revenue-first mindset with experience optimizing for pipeline quality, CAC, and LTV rather than MQLs or raw lead volume.
  • Experience marketing across a multi-product platform or ecosystem, preferred.
  • Familiarity with the live events, ticketing, or marketplace industry, preferred.
  • Hands-on experience with HubSpot and marketing automation tools, preferred.
  • Experience managing B2B and consumer acquisition simultaneously, preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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