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Digital Marketing Specialist

1 week, 2 days ago
Peru
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Content Marketing Facebook Ads Google Ads Google Analytics Instagram API SEMrush SEO Social Media Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 666

Description

  • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing.
  • Conduct keyword research and build effective campaign structures.
  • Write, test, and improve ad copy to increase campaign performance.
  • Manage budgets, bidding strategies, audience targeting, and paid campaign performance.
  • Oversee social media presence across Instagram, Facebook, and LinkedIn, including engagement and scheduling.
  • Respond to comments, direct messages, and audience interactions professionally.
  • Perform SEO research and optimization, including metadata, headings, content, internal linking, and technical SEO support.
  • Track rankings, organic traffic, and SEO performance to identify growth opportunities.
  • Analyze performance data using Google Analytics 4 and other marketing platforms.
  • Prepare regular reports with insights, recommendations, and documentation of optimization activities.

Requirements

  • 3+ years of hands-on experience managing Google Ads campaigns.
  • 3+ years of experience managing social media platforms and audience engagement.
  • Proven SEO experience using SEMrush, Ahrefs, or similar tools.
  • Experience managing digital marketing campaigns that generate measurable business results.
  • Working knowledge of Google Ads, Google Analytics 4 (GA4), Google Search Console, and SEO best practices.
  • Strong understanding of CPC, CTR, CPA, conversion rate, and ROAS.
  • Excellent written communication and ad copywriting skills.
  • Ability to work independently in a remote environment.
  • Experience managing multiple client accounts is preferred.
  • Background in SaaS, e-commerce, or B2B marketing is preferred.

Benefits

  • Full-time remote position aligned with U.S. business hours.
  • Opportunity to own digital marketing performance across multiple growth channels.
  • Work in a performance-driven, data-focused environment.
  • Direct impact on lead generation and business growth.
  • Career growth opportunities into Performance Marketing Manager, Growth Marketing Manager, or Digital Marketing Lead roles.

Interested in this position?

Apply directly on the company website

Apply Now

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