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Digital Marketing Manager

23 hours, 19 minutes ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Copywriting Facebook Ads Google Ads Google Tag Manager HubSpot Instagram API LinkedIn Ads Salesforce TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 30

Description

  • Build and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, X, Reddit, TikTok, and other growth channels.
  • Design and execute full-funnel B2B lead generation strategies from audience targeting through conversion tracking and optimization.
  • Write, test, and refine ad copy, messaging, hooks, creative formats, and landing pages to improve campaign performance.
  • Own organic growth across LinkedIn, X, Instagram, TikTok, and other social platforms to increase engagement, reach, and inbound demand.
  • Develop content strategies that align organic efforts with paid campaigns and broader growth goals.
  • Monitor performance daily and make proactive adjustments to improve CPL, CPA, CTR, ROAS, conversion rates, and overall efficiency.
  • Run structured A/B tests across creatives, audiences, headlines, bidding strategies, and landing pages.
  • Track and analyze performance across paid channels, organic channels, landing pages, and funnel stages.
  • Own pixel setup, event tracking, UTM structures, and attribution workflows, and build reports with actionable insights.
  • Collaborate with design, content, sales, and leadership teams to align marketing efforts with revenue goals and provide performance feedback.

Requirements

  • 3+ years of hands-on digital marketing experience.
  • Strong experience managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Proven ability to generate B2B leads and measurable pipeline growth.
  • Experience managing campaigns across multiple acquisition channels.
  • Deep understanding of PPC strategy, audience segmentation, retargeting, funnel optimization, and attribution models.
  • Strong experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Experience with conversion tracking and performance analysis.
  • Ability to independently launch campaigns, manage optimization, analyze performance, and scale results.
  • Strong copywriting and conversion-focused messaging skills.
  • Experience with HubSpot, Salesforce, or Marketo is preferred.
  • Organic social media growth experience is preferred.
  • Experience managing multiple client accounts or large advertising budgets is preferred.
  • Familiarity with Canva and Adobe Creative Suite is preferred.
  • Google Ads or Meta certifications are preferred.

Benefits

  • Remote full-time role with working hours aligned to U.S. time zones.
  • Opportunity to own both paid and organic growth across multiple channels.
  • High-impact position directly tied to revenue growth and pipeline performance.
  • Growth opportunities into roles such as Growth Marketing Lead, Head of Marketing, Demand Generation Manager, or VP of Growth.

Interested in this position?

Apply directly on the company website

Apply Now

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