Associate Director, Patient & Digital Marketing

1 week, 6 days ago
Full-time
Lead
Marketing and Growth
Definium Therapeutics

Definium Therapeutics

Definium Therapeutics is dedicated to advancing psychiatry by developing accessible treatments that leverage the therapeutic potential of psychedelic medicine, guided by scientific rigor and a commitment to addressing the root causes of mental health i...

Health Care Providers & Services
51-250
Founded 2019

Description

  • Develop and execute patient and consumer marketing strategies and annual brand plans to support DT120 launch and commercialization.
  • Manage patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization.
  • Drive digital patient engagement across branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional channels.
  • Oversee the promotional review process to ensure patient-facing marketing materials meet regulatory requirements.
  • Partner with Medical Affairs, Market Access, Patient Services, Sales, and commercial teams to align engagement strategies with business objectives.
  • Direct external agency partners across creative, digital, media, analytics, and market research to deliver budget-conscious, ROI-driven initiatives.
  • Translate patient, caregiver, and market insights into actionable strategies that improve engagement, differentiation, and launch readiness.
  • Support patient advocacy, congress, and community engagement initiatives that strengthen awareness, education, and brand presence.

Requirements

  • Bachelor’s degree in Life Sciences, Marketing, Business, Communications, or a related discipline; advanced degree preferred.
  • Minimum 8 years of experience in the pharmaceutical, biotech, or healthcare industry.
  • Experience in patient or consumer marketing, digital marketing, and product launch support.
  • Deep understanding of pharmaceutical regulations governing patient/consumer promotion and digital communications.
  • Experience with branded and unbranded patient/consumer marketing.
  • Proven ability to lead initiatives and influence cross-functional teams in a matrixed environment.
  • Experience with digital engagement platforms, CRM, web strategy, social media, and non-personal promotion.
  • U.S. pharmaceutical launch experience required.
  • Ability to analyze market trends, competitive intelligence, patient insights, and campaign performance to inform strategy.
  • Experience in CNS/psychiatry, specialty pharmaceuticals, or complex treatment categories preferred.
  • Experience with REMS products or novel treatment delivery models preferred.
  • Strong presentation and stakeholder management skills, including the ability to influence senior leaders and agency partners.
  • Ability to travel as required, averaging 10–20% with higher travel during key launch periods.

Benefits

  • Starting base salary range of $181,377 to $204,225, depending on skill set, years of experience, and geographic location.
  • Additional compensation may include bonus and equity.
  • 100% paid medical, dental, and vision benefits for employees and dependents.
  • 401(k) program with company match and vesting after the first month of employment.
  • Flexible time off.
  • Generous parental leave.
  • Additional fringe perks.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior AI Creative Designer

OKX 1K-5K Diversified Financial Services

OKX is hiring a Senior AI Creative Designer to create AI-generated video and animated advertising assets that support global growth and product launches.

6 hours, 24 minutes ago

Performance Marketing Manager with a focus on Google Ads in the D2C sector (m/f/

AVOMIND 11-50 Professional Services

Google & YouTube Ads agency in Germany is hiring a Google Ads specialist to drive performance marketing for e-commerce clients through Search and Shopping campaigns across Google and related channels.

Agile E-commerce Google Ads Shopify
7 hours, 24 minutes ago

Performance Marketing Manager - Partnerships

Addepar 251-1K Capital Markets

Addepar is seeking a Performance Marketing Manager, Partnerships to own and scale partner marketing initiatives that drive awareness, adoption, engagement, and pipeline growth across its global investment technology platform.

Content Marketing CRM Digital Marketing
1 day, 6 hours ago

AM- Performance Marketing

Delta Exchange 11-50 Capital Markets

Assistant Manager – Digital/ Performance Marketing at a company focused on user acquisition through performance marketing and partnerships, responsible for driving growth through biddable campaigns and strategic partnerships.

Affiliate Marketing Copywriting Digital Marketing Facebook Ads Google Ads
1 day, 7 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers