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Associate Director, Patient & Digital Marketing

1 week, 6 days ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
CRM Digital Marketing
Apply Now
Definium Therapeutics

Definium Therapeutics

Definium Therapeutics is dedicated to advancing psychiatry by developing accessible treatments that leverage the therapeutic potential of psychedelic medicine, guided by scientific rigor and a commitment to addressing the root causes of mental health i...

Health Care Providers & Services
51-250
Founded 2019
View All Jobs 12

Description

  • Develop and execute patient and consumer marketing strategies and annual brand plans to support DT120 launch and commercialization.
  • Manage patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization.
  • Drive digital patient engagement across branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional channels.
  • Oversee the promotional review process to ensure patient-facing marketing materials meet regulatory requirements.
  • Partner with Medical Affairs, Market Access, Patient Services, Sales, and commercial teams to align engagement strategies with business objectives.
  • Direct external agency partners across creative, digital, media, analytics, and market research to deliver budget-conscious, ROI-driven initiatives.
  • Translate patient, caregiver, and market insights into actionable strategies that improve engagement, differentiation, and launch readiness.
  • Support patient advocacy, congress, and community engagement initiatives that strengthen awareness, education, and brand presence.

Requirements

  • Bachelor’s degree in Life Sciences, Marketing, Business, Communications, or a related discipline; advanced degree preferred.
  • Minimum 8 years of experience in the pharmaceutical, biotech, or healthcare industry.
  • Experience in patient or consumer marketing, digital marketing, and product launch support.
  • Deep understanding of pharmaceutical regulations governing patient/consumer promotion and digital communications.
  • Experience with branded and unbranded patient/consumer marketing.
  • Proven ability to lead initiatives and influence cross-functional teams in a matrixed environment.
  • Experience with digital engagement platforms, CRM, web strategy, social media, and non-personal promotion.
  • U.S. pharmaceutical launch experience required.
  • Ability to analyze market trends, competitive intelligence, patient insights, and campaign performance to inform strategy.
  • Experience in CNS/psychiatry, specialty pharmaceuticals, or complex treatment categories preferred.
  • Experience with REMS products or novel treatment delivery models preferred.
  • Strong presentation and stakeholder management skills, including the ability to influence senior leaders and agency partners.
  • Ability to travel as required, averaging 10–20% with higher travel during key launch periods.

Benefits

  • Starting base salary range of $181,377 to $204,225, depending on skill set, years of experience, and geographic location.
  • Additional compensation may include bonus and equity.
  • 100% paid medical, dental, and vision benefits for employees and dependents.
  • 401(k) program with company match and vesting after the first month of employment.
  • Flexible time off.
  • Generous parental leave.
  • Additional fringe perks.

Interested in this position?

Apply directly on the company website

Apply Now

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