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Creative Strategist (Performance Marketing) Remote in Austin Texas

2 months, 1 week ago
United States
Full-time
Mid Level
Content Strategist
Design and User Experience
Copywriting Influencer Marketing TikTok
Apply Now
PetLab Co.

PetLab Co.

PetLab Co. specializes in formulating premium dog dental products, probiotics, and allergy support solutions, designed by veterinarians and nutritionists to promote oral health and overall well-being in pets.

Food Products
51-250
Founded 2018
View All Jobs 3

Description

  • Analyze ad platform performance in Meta, TikTok, and YouTube to identify what creative is working and why.
  • Interpret metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS to generate creative insights.
  • Conduct creative audits to determine which messages, pain points, and content styles resonate with audiences.
  • Develop concepts, ad series ideas, scripts, hooks, body copy, calls-to-action, and storyboards for direct-response campaigns.
  • Create large volumes of structured creative tests designed to scale winning concepts.
  • Brief UGC creators, influencers, editors, and production teams with clear hooks, talking points, shots, and editing guidance.
  • Review drafts and provide feedback to ensure pacing, overlays, storytelling, and performance best practices are met.
  • Design and manage structured A/B tests and iterative creative testing roadmaps for paid channels.
  • Research competitors and market trends to keep ad creative native to each platform and aligned with emerging patterns.
  • Maintain a library of high-performing assets and reusable footage.

Requirements

  • 3+ years of experience in creative strategy or performance creative roles.
  • Experience working with high-growth, paid social-led DTC brands.
  • Deep expertise in Meta and TikTok advertising ecosystems.
  • Strong analytical skills with the ability to interpret performance data and inform creative decisions.
  • A portfolio of direct-response ad concepts, scripts, or campaigns with measurable results.
  • Proven track record of driving revenue growth through paid creative.
  • Experience briefing or directing creators, influencers, or UGC production.
  • Strong understanding of performance marketing metrics such as ROAS, CPA, CTR, and Hook Rate.
  • Excellent communication skills and the ability to present insights and defend creative decisions with data.
  • Experience with YouTube advertising is valued.

Benefits

  • $75,000-$85,000 USD base salary plus bonus.
  • 20 days of PTO excluding bank holidays.
  • Medical, vision, and dental insurance.
  • Company bonus.
  • Generous learning and development budget.
  • Short-term and long-term disability insurance.
  • Life insurance and 401(k).
  • Remote work with a monthly internet stipend and monthly Uber, coffee/bagel, and lunch support.

Interested in this position?

Apply directly on the company website

Apply Now

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