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Digital Marketing Manager

1 day, 1 hour ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Copywriting Facebook Ads Google Ads Google Tag Manager HubSpot Instagram API LinkedIn Ads Salesforce TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 58

Description

  • Build and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, X, Reddit, TikTok, and other growth channels.
  • Design and launch full-funnel B2B lead generation strategies from audience targeting and campaign structure through conversion tracking and optimization.
  • Write, test, and refine high-converting ad copy, messaging, hooks, and creative formats across channels.
  • Own organic growth across LinkedIn, X, Instagram, TikTok, and other relevant social platforms.
  • Develop content strategies that support paid campaigns, brand visibility, audience engagement, and inbound demand.
  • Monitor campaign performance daily and make proactive adjustments to improve CPL, CPA, CTR, ROAS, and conversion rates.
  • Run structured A/B tests across creatives, audiences, headlines, bidding strategies, and landing pages.
  • Own tracking and attribution processes, including pixel setup, event tracking, UTM structures, GA4, and GTM.
  • Build performance reports with insights, trends, recommendations, and revenue impact.
  • Collaborate with design, content, sales, and leadership teams to align marketing efforts with broader revenue and growth goals.

Requirements

  • 3+ years of hands-on digital marketing experience.
  • Strong experience managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Proven ability to generate B2B leads and measurable pipeline growth.
  • Experience managing campaigns across multiple acquisition channels.
  • Deep understanding of PPC strategy, audience segmentation, retargeting, funnel optimization, and attribution models.
  • Strong experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
  • Ability to independently launch campaigns, manage optimization, analyze performance, and scale results.
  • Strong copywriting and conversion-focused messaging skills.
  • Experience with HubSpot, Salesforce, or Marketo is preferred.
  • Organic social media growth experience is preferred.
  • Experience managing multiple client accounts or large advertising budgets is preferred.
  • Familiarity with Canva, Adobe Creative Suite, or Google Ads/Meta certifications is preferred.

Benefits

  • Remote full-time position.
  • Working hours aligned with U.S. time zones.
  • Opportunity to own both paid and organic growth across multiple channels.
  • High-impact role directly tied to revenue growth.
  • Growth opportunities into roles such as Growth Marketing Lead, Head of Marketing, Demand Generation Manager, or VP of Growth.

Interested in this position?

Apply directly on the company website

Apply Now

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