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Manager/Sr. Manager, Biopharma Marketing

2 weeks, 6 days ago
United States
Full-time
Mid Level
Product Marketing Manager
Sales and Business Development
CRM Digital Marketing Google Analytics HubSpot SEMrush SEO Social Media Marketing
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PathAI

PathAI

PathAI is a biomedical software company based in Boston, Massachusetts, that leverages artificial intelligence to improve patient outcomes in pathology. Their platform enhances diagnostic accuracy and treatment efficacy for diseases like cancer through...

Pharmaceuticals
251-1K
Founded 2016
$90M raised
View All Jobs 9

Description

  • Lead end-to-end launches for biopharma products and services, including positioning, messaging, and go-to-market rollout plans.
  • Own external messaging and campaign calendars across web, social, PR, sales enablement, and event touchpoints.
  • Develop product marketing collateral and oversee content creation, creative direction, and final deliverables for digital, sales, partner, and event assets.
  • Support planning and execution of industry conferences, including registration, event planning, cross-functional coordination, and asset development.
  • Own follow-up campaigns, conference-related social media calendars, and biopharma engagement strategy with the Business Development team.
  • Partner with Product, Business Development, and the marketing team on channel strategy, investment decisions, and performance measurement.
  • Contribute to annual marketing objectives, tactics, and budgets for product and service focus areas.
  • Collaborate with cross-functional teams and act as a thought partner for Business Development and Product Management.
  • Support downstream execution in service of the sales team.

Requirements

  • 2-5+ years of product marketing experience, with brand management or digital marketing experience in the healthcare field.
  • Proven ability to craft engaging content across diverse customer segments.
  • Strong writing skills with the ability to simplify complex concepts and produce high-quality written content.
  • An eye for design based on experience creating visual collateral and/or communications tools.
  • Strong communication skills and confidence with internal and external stakeholders.
  • Demonstrated cross-functional collaboration experience, including managing internal and agency relationships.
  • Experience with brief development and creative evaluation.
  • Background in pharmaceuticals, biotech, or medical devices (preferred).
  • Experience in a high-growth company, such as Series A-C, (preferred).
  • Knowledge of marketing automation/CRM platforms such as HubSpot or Marketo and SEO/analytics tools such as Google Analytics, Google Search Console, or SEMrush (preferred).
  • Experience with video and image editing tools such as Canva, Adobe Creative Suite, and Vimeo (preferred).

Benefits

  • Annual pay range of $125,530 to $192,479.
  • Eligible for RSUs.
  • Remote work designation (#LI-Remote).
  • Cash compensation may include base salary, on-target commission for eligible roles, and annual bonus targets for eligible positions.
  • Individual compensation packages are tailored based on skills, experience, qualifications, and other job-related factors.

Interested in this position?

Apply directly on the company website

Apply Now

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