Senior Product Marketing Manager

4 hours, 39 minutes ago
Full-time
Senior
Product Management
Infatica

Infatica

Infatica is a global proxy network providing residential, mobile, and datacenter proxies for professional use, offering secure web scraping services with over 10 million IP addresses in 250+ locations.

Internet Software & Services
1-10
Founded 2019

Description

  • Own the company’s data-provider repositioning and the core messaging narrative across marketing surfaces.
  • Conduct competitive intelligence on key competitors including Oxylabs, Bright Data, Decodo, ScraperAPI, and Apify.
  • Gather and synthesize customer voice through interviews, segmentation, and win/loss analysis.
  • Partner with the CPO to test the product backlog against market needs and positioning.
  • Own website strategy, including information architecture, page roadmap, and page-level argumentation.
  • Lead the phased rebuild and migration of the legacy WordPress website and answer whether the site is performing.
  • Brief copy, design, content, and SEO partners to execute site and launch work.
  • Drive new product launches end-to-end, including positioning, naming, pricing input, GTM planning, sales enablement, and post-launch tracking.
  • Build and maintain sales enablement assets such as battle cards, objection-handling materials, pitch decks, and co-sell content.
  • Support conversion optimization through hypothesis testing and A/B experiments where applicable.

Requirements

  • 6+ years of B2B SaaS product marketing experience, including 3+ years as a senior individual contributor.
  • Demonstrated ownership of a B2B website strategy, including information architecture, page roadmap, and conversion outcomes.
  • Experience leading a positioning or repositioning initiative end-to-end with measurable business impact.
  • Experience building sales enablement materials from scratch or near-zero.
  • Technical product depth and experience marketing to technical buyers such as developers, engineers, or data infrastructure audiences.
  • Comfort working in low-process environments and at companies under 100 people.
  • Ability to use AI tools in a daily workflow or general AI-native comfort.
  • Strong business mindset focused on commercial outcomes.
  • Preferred background in proxy, scraping, data infrastructure, dev tools, or API products.
  • Preferred experience with WordPress as a strategic website owner, category creation or renaming, conversion experiments, and reseller/partnership-heavy companies.

Benefits

  • High ownership and autonomy with end-to-end campaign responsibility.
  • Fully remote and flexible work arrangement.
  • Direct influence on product and go-to-market strategy.
  • Hands-on execution culture with minimal bureaucracy.
  • Data-driven, experimentation-first environment.
  • Collaboration with a global distributed team across Product, Growth, Design, and Sales.

Interested in this position?

Apply directly on the company website

Apply Now

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