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Events Marketing Manager

7 hours, 10 minutes ago
United States
Full-time
Mid Level
Marketing Manager
Project and Program Management
CRM HubSpot Salesforce
Apply Now
Panorama Education

Panorama Education

Panorama Education is a data analytics company that supports student success by helping educators act on data to improve outcomes in social emotional learning, school climate, family engagement, and more. They provide actionable insights for the whole ...

Diversified Consumer Services
251-1K
Founded 2012
$32M raised
View All Jobs 13

Description

  • Own end-to-end execution of assigned in-person events, including industry conferences, field activations, customer meetings, and partner collaborations.
  • Manage event logistics, including vendor coordination, booth and swag fulfillment, catering, venue selection, registration, speaker management, invoices, attendee communications, lead scanning, and onsite delivery.
  • Own lead capture and follow-up strategies, including data hygiene and lead delivery across all events.
  • Collaborate with marketing partners to align event messaging, positioning, and campaign execution.
  • Maintain detailed timelines, run-of-show plans, event documentation, and communication workflows.
  • Build and maintain templates, playbooks, and systems that improve event operations and consistency.
  • Track and analyze event performance, including registrations, attendance, engagement, lead volume, pipeline influence, and ROI.
  • Create dashboards and recurring reports on key metrics and share recommendations with leadership.
  • Work with Marketing Ops and Rev Ops teams to configure event campaigns, set up lead routing, and ensure data hygiene in Salesforce and HubSpot.
  • Partner with Sales and Client Partnerships to align on event goals, staffing, outreach, and follow-up execution.
  • Evaluate hosted, virtual, and third-party event opportunities based on audience fit, pipeline potential, cost, and strategic value.

Requirements

  • 3-5 years of experience in B2B event marketing, field marketing, demand generation, or related roles.
  • Experience with both in-person and virtual/webinar event execution.
  • Demonstrated ability to design event plans, make strategic recommendations, and execute across multiple event formats and channels.
  • Experience executing hosted events, third-party conferences, field events, webinars, and partner activations.
  • Strong project management skills with exceptional attention to detail and the ability to manage multiple initiatives simultaneously.
  • Hands-on experience with HubSpot and/or Salesforce, including campaign creation, lead management, reporting, and pipeline tracking.
  • Ability to design metrics, track KPIs, generate reports, and translate performance data into actionable insights.
  • Familiarity with event tools and lead management workflows, including registration tools, badge scans, and CRM/MAP integration.
  • Experience in edtech preferred, or ability to ramp quickly in a complex B2B SaaS environment.

Benefits

  • Base salary range of $85,000 to $125,000.
  • Annual bonuses or commission awards.
  • Equity awards.
  • 401(k) with employer match.
  • Health, dental, vision, life insurance, and short-term and long-term disability coverage.
  • Flexible spending account for health care and dependent care.
  • Wellness reimbursement.
  • Work-from-home reimbursement.
  • Flexible vacation policy.
  • Parental leave program.
  • Company-issued laptop.

Interested in this position?

Apply directly on the company website

Apply Now

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