RemoteLeaf Logo
Log in Sign up

Senior Customer Marketing Manager

3 days, 11 hours ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Generative AI HubSpot Salesforce
Apply Now
Panopto

Panopto

Panopto is a leading video platform offering secure multimedia knowledge capture solutions for businesses and universities worldwide.

Media
51-200
Founded 2007
$8M raised
View All Jobs 6

Description

  • Establish the customer marketing function by assessing current activities, setting priorities, and creating scalable processes and measurement practices.
  • Own customer storytelling and advocacy programs, including case studies, testimonials, customer quotes, video stories, and outcome narratives.
  • Partner with Product Marketing, Sales, and Customer Success to identify proof gaps and prioritize stories for go-to-market initiatives, launches, and competitive differentiation.
  • Build and manage a customer reference program, including advocate matching, permissions, approvals, and usage guidelines.
  • Develop targeted customer engagement, adoption, and expansion campaigns with Product Marketing, Account Management, and Demand Generation teams.
  • Manage the customer communications calendar, including newsletters, advocacy invitations, customer events, and campaign communications.
  • Manage third-party review and customer advocacy initiatives, including platforms such as G2.
  • Use customer feedback, NPS/CSAT, engagement data, and Customer Success input to identify advocates, inform priorities, and measure progress.
  • Collaborate with Marketing Operations and RevOps to improve customer marketing data, segmentation, automation, and reference-management systems.

Requirements

  • 5+ years of B2B SaaS marketing experience, including 3+ years in customer marketing, advocacy, or lifecycle marketing.
  • Demonstrated ownership of customer-facing marketing programs.
  • Exceptional writing and interviewing skills, with experience translating technical or business outcomes into persuasive customer narratives.
  • Experience establishing or scaling customer marketing programs, including strategy, operating processes, stakeholder alignment, and delivery with limited infrastructure.
  • Ability to collaborate effectively with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations.
  • Strong project management skills and experience defining KPIs, evaluating campaign performance, and communicating business impact.
  • Experience supporting customer adoption, cross-sell, or upsell campaigns in mid-market or enterprise SaaS (preferred).
  • Familiarity with HubSpot, Salesforce, customer segmentation, or marketing automation systems (preferred).
  • Experience producing or directing customer testimonial assets and repurposing stories across formats (preferred).
  • Experience serving higher education, enterprise learning, training, or video technology audiences (preferred).

Benefits

  • Remote-first work environment with eligibility to work remotely in the US or internationally.
  • Flexible, remote-friendly work arrangements.
  • Inclusive workplace culture that values diverse perspectives and authentic self-expression.
  • Reasonable accommodations for applicants and employees with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

99Brightminds

Digital & CRM Executive

99Brightminds 11-50 Internet Software & Services

99brightminds seeks a Digital & CRM Executive to support live digital campaigns, CRM operations and customer-experience initiatives that improve lead generation and sales performance.

India Egypt Jordan Full-time Mid Level Email Marketing Manager
Email Marketing Facebook Ads Google Ads Salesforce
8 hours, 56 minutes ago
Binance

Binance Accelerator Program - CRM Operations (APAC Based)

Binance 5001+ Capital Markets

Join Binance’s 3–6 month Accelerator Program as a digital marketing intern, supporting localized user-growth campaigns, customer communications, and engagement initiatives across its global blockchain ecosystem.

Malaysia Singapore Taiwan Hong Kong Internship Entry Level Email Marketing Manager
Blockchain CRM Digital Marketing HubSpot
8 hours, 56 minutes ago
Pavago

GoHighLevel Marketing Operations Specialist

Pavago IT Services

Pavago is seeking a remote GoHighLevel Marketing Operations Specialist to manage CRM automation, marketing execution, content, and operational workflows for a client during U.S. business hours.

South Africa Full-time Mid Level Email Marketing Manager
ClickUp CRM Digital Marketing Email Marketing HubSpot Instagram API Notion Social Media Marketing
8 hours, 56 minutes ago
CI&T

[Job - 32491] Salesforce Marketing Clould Specialis, Brazil

CI&T 5001+ Internet Software & Services

CI&T is hiring a Salesforce Marketing Cloud Specialist in Brazil to build, deploy, and optimize multichannel marketing campaigns and solutions for enterprise transformation projects.

Brazil Full-time Mid Level Email Marketing Manager
CSS Email Marketing HTML Salesforce SQL
11 hours, 26 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers