Lead Strategist

1 hour, 43 minutes ago
Full-time
Lead
Marketing and Growth
#paid

#paid

#paid operates a creator marketplace that facilitates connections and collaborations between brands and content creators, enabling them to effectively measure and enhance their influencer marketing campaigns while promoting integrity in social media sp...

Media
51-200
Founded 2013
$24M raised

Description

  • Own campaign insights, creative ideas, and integrated plans spanning creators, media, distribution, and measurement.
  • Develop data-backed proposals and RFP responses for priority enterprise accounts.
  • Lead client strategy conversations as the strategic counterpart to client partner teams.
  • Define creator mixes across micro, niche, and macro creators based on campaign objectives.
  • Build and defend budget allocations for organic content, usage rights, paid amplification, channel mix, and flighting.
  • Set KPIs and benchmarks, optimize campaigns in flight, and translate results into renewal narratives.
  • Partner with Measurement, Sales, Paid Media, and Client Experience teams to own measurement plans.
  • Support post-sale execution through kickoff strategy, creator briefs, content direction, and strategic quality assurance.
  • Track market and platform changes and apply insights to proposals and proactive offerings.
  • Mentor Senior Strategists and set quality standards for strategy decks and briefs.

Requirements

  • 8+ years of experience in brand, creative, social, or creator strategy, or equivalent demonstrated experience.
  • Portfolio of campaign ideas that shipped and performed.
  • Proven record of winning pitches with integrated campaign plans.
  • Experience planning and defending paid social budget allocations.
  • Ability to design measurement plans and act on performance data.
  • Deep fluency in TikTok, Meta/Instagram, YouTube, Pinterest, Snapchat, and creator workflows.
  • Strong strategic writing, client presentation, deck-building, and visual storytelling skills.
  • Ability to manage multiple high-stakes projects under tight deadlines and drive cross-functional decisions without formal authority.
  • Experience using AI tools for research and creative development.
  • Preferred: experience with enterprise or Fortune 500 clients, regulated industries, social search or AEO, or agency/platform teams spanning creative and media.

Interested in this position?

Apply directly on the company website

Apply Now

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