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VP, Brand Strategy

2 days, 18 hours ago
United States
Full-time
Executive
Marketing Strategist
Marketing and Growth
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Serve as a strategic partner and brand steward for clients, solving business challenges with proactive recommendations.
  • Own discovery and development of brand, product, go-to-market, business, and creative strategies.
  • Lead client meetings and workshops on strategic foundations, competitive strategy, brand innovation, and customer experience.
  • Partner with engagement strategy to translate brand value propositions into desired experiences.
  • Collaborate with clients and creative teams to identify audience needs, value propositions, and reasons to believe.
  • Lead qualitative and quantitative research and insight projects to deepen understanding of target audiences.
  • Ensure activations and executions align with brand strategy principles, diagnosing and resolving misalignment.
  • Support the SVP, Strategy in developing and expanding the strategy capability.

Requirements

  • 10+ years of experience in brand strategy, strategic planning, or related roles.
  • Experience in healthcare, pharma, life sciences, or another highly regulated industry preferred.
  • Ability to independently lead strategy for complex accounts, set direction, guide clients, and own deliverables end to end.
  • Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategies, creative briefs, and campaign strategies.
  • Experience with market research, customer insights, segmentation, patient journeys, and behavioral drivers.
  • Ability to translate complex information into clear, compelling narratives as a storyteller, facilitator, and presenter.
  • Ability to lead cross-functional teams and partner effectively across disciplines.
  • Ability to work autonomously, manage ambiguity, selectively escalate issues, and maintain accountability for quality and client impact.

Benefits

  • 401(k) plan with up to 4% employer match, immediately vested.
  • Medical, dental, vision, life insurance, and disability coverage.
  • Flexible hybrid and remote work arrangements, plus two weeks of work-from-anywhere annually.
  • 20 vacation days, one personal well-being day, 9 public holidays, gifted end-of-year holidays, and early Summer Friday finishes.
  • Free counseling through an employee assistance program and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • On-demand training, career support, and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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