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VP, Brand Strategy

1 month, 1 week ago
United States
Full-time
Lead
Marketing Strategist
Marketing and Growth
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact.
  • Define brand, go-to-market, and creative strategy, including positioning, messaging architecture, competitive strategy, and strategic foundations.
  • Lead client workshops, strategic discussions, presentations, and day-to-day client engagement.
  • Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations.
  • Ensure execution stays aligned to brand strategy by identifying gaps and course-correcting when needed.
  • Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams.
  • Manage, mentor, and develop junior strategists through clear direction and feedback.
  • Bring clarity to complex information and help align teams around a shared strategic vision.

Requirements

  • 10+ years of experience in brand strategy, strategic planning, or related strategy roles.
  • Experience in healthcare, pharma, life sciences, or another highly regulated industry preferred.
  • Proven ability to independently lead strategy across complex accounts from start to finish.
  • Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.
  • Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
  • Skilled storyteller, facilitator, and presenter who can translate complex information into clear, compelling narratives.
  • Collaborative cross-functional leader who can partner effectively across disciplines and guide teams to aligned outcomes.
  • Comfort operating with autonomy, managing ambiguity, escalating selectively, and maintaining accountability for quality and client impact.

Benefits

  • $170,000 - $215,000 annual salary.
  • 401(k) plan with employer match up to 4%, immediately vested.
  • Medical, dental, and vision coverage, plus life insurance and disability coverage.
  • Flexible working arrangements, including hybrid and remote work.
  • Option to work from anywhere globally for two weeks each year.
  • 20 vacation days, one personal well-being day, and 9 public holidays, plus gifted end-of-year holidays and early Summer Friday finishes in June, July, and August.
  • Free counselling through the employee assistance program and personalized health support.
  • Enhanced maternity, paternity, family leave, fertility policies, on-demand training, and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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