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Director, Digital Production, GOC

20 hours, 34 minutes ago
Mexico
Full-time
Executive
Marketing Strategist
Data Science and Analytics
Generative AI
Apply Now
WPP Media

WPP Media

WPP Media is the global media collective of WPP plc, recognized as the world's largest media agency network. Headquartered in New York City, WPP Media operates in over 80 international markets, managing more than $60 billion in media investments. The company focuses on delivering intelligent growth for brands in the AI era by unifying data, people, and technology. WPP Media offers a range of services, including media planning and buying, campaign activation, influencer marketing, and data strategy. Their proprietary technology platforms, such as WPP Open and Open Media Studio, enhance marketing planning and execution. The company serves enterprise brands and global marketing organizations, providing scalable, data-driven solutions to meet their advertising needs.

marketing & advertising
5001+
Founded 2011
View All Jobs 2

Description

  • Analyze first-, second-, and third-party data to translate client goals into addressable growth audiences.
  • Develop cross-channel addressable messaging matrices and creative rules based on real-time cultural, community, and commerce triggers.
  • Partner with creative teams to define modular asset taxonomies for dynamic creative optimization.
  • Coordinate with AdOps and media orchestration teams to implement strategic rules in DCO decision trees.
  • Create testing agendas, evaluate creative performance, and recommend creative refreshes to reduce audience fatigue.
  • Lead client strategy roadmaps and contribute to new-business pitches.
  • Use WPP Open and generative AI tools to accelerate audience insights and scale best practices.
  • Collaborate with teams across the United States, Europe, and Asia.

Requirements

  • 5+ years of experience in strategic media planning, addressable creative or audience strategy, digital activation, or creative strategy in an agency or marketing technology environment.
  • Ability to connect data signals with consumer behavior, culture, and business outcomes.
  • Deep understanding of dynamic messaging frameworks and audience segmentation models.
  • Working knowledge of DCO platforms such as Clinch, Innovid/Flashtalking, Celtra, or Smartly.
  • Knowledge of ad servers and addressable media channels.
  • Ability to translate campaign and creative-performance data into clear client recommendations.
  • Strong presentation and workshop facilitation skills across data, media, creative, and senior client stakeholders.
  • Interest in emerging media technology, agentic workflows, AI content generation, and modern content ecosystems.
  • Professional proficiency in Spanish and English.
  • Must be located in Mexico; applicants must be Mexican nationals residing in the country or foreign nationals with a valid work permit.

Benefits

  • Remote or hybrid work modality within Mexico.
  • Competitive medical, vision, and dental insurance.
  • Group retirement plans.
  • Significant paid time off.
  • Employee mental health awareness days.
  • Preferential partner discounts.
  • Professional growth opportunities through the global WPP Media and WPP network.
  • Inclusive culture with employee resource groups and in-office community events.

Interested in this position?

Apply directly on the company website

Apply Now

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