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Lifecycle Marketing Automation Specialist

2 months, 2 weeks ago
Remote
Contract
Junior
Email Marketing Manager
Marketing and Growth
CSS Email Marketing HTML JavaScript JSON REST API Salesforce Segment SQL
Apply Now
PadSplit

PadSplit

PadSplit offers clean, modern furnished rooms for rent at an affordable weekly fee, including utilities, WiFi, laundry access, and 24/7 telemedicine service. They are disrupting the affordable housing industry by creating safe, attractive co-living env...

Family Services
51-250
$35M raised
View All Jobs 8

Description

  • Design, build, execute, and optimize lifecycle journeys across email, SMS, push notifications, and in-app messaging.
  • Manage automation flows to ensure consistent delivery and strong campaign performance.
  • Work in Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM to support segmentation, lead scoring, syncs, and campaign triggers.
  • Build end-to-end journeys from campaign briefs and event payloads, including triggers, eligibility, exclusions, and exit criteria.
  • Troubleshoot broken workflows and identify root causes in automation processes.
  • Troubleshoot HTML and CSS issues to ensure communications render correctly across devices.
  • Run A/B tests and experimentation to improve engagement and campaign outcomes.
  • Analyze performance data and share insights to improve marketing strategy.
  • Collaborate with creative, product, data, and other cross-functional teams on campaign content and execution.

Requirements

  • 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation.
  • Proven experience building workflows from scratch.
  • Direct experience with Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
  • Working knowledge of SQL or platform segmentation engines for audience queries and validation.
  • Familiarity with REST APIs, JSON payloads, and webhooks.
  • Experience using scripting languages such as Liquid, AMPscript, or basic JavaScript for dynamic content.
  • Functional knowledge of HTML/CSS for email template editing and troubleshooting.
  • Experience with A/B testing and interpreting results.
  • Ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Strong attention to detail and familiarity with multi-channel marketing best practices.

Interested in this position?

Apply directly on the company website

Apply Now

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