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Senior Product Marketing Manager, Growth

1 month, 1 week ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Amplitude HubSpot
Apply Now
Outreach

Outreach

Outreach offers an AI-powered revenue workflow platform designed to enhance the productivity of sales, marketing, RevOps, and go-to-market teams by automating processes that help in efficiently managing accounts, forecasting, and closing deals.

Internet Software & Services
1K-5K
Founded 2014
$489M raised
View All Jobs 18

Description

  • Own the install base marketing strategy by identifying underused features and usage gaps and developing messaging and campaigns that drive customer engagement and product adoption.
  • Create adoption-focused content, including in-app messages and email campaigns, to support customer engagement and value realization.
  • Develop internal enablement resources such as playbooks and battlecards for customer success teams to support proactive, value-focused customer conversations.
  • Build a deep understanding of new and upcoming product capabilities and assist with customer-facing product communications.
  • Define and track adoption metrics such as feature activation rates, usage, and time-to-adoption, and use insights to improve program performance.
  • Map the customer onboarding journey and create content for admins, reps, managers, and GTM leaders in coordination with Customer Success and Enablement.
  • Identify expansion signals and partner with Growth Marketing on campaigns that reduce churn and support renewals.
  • Partner with Customer Advocacy to identify customers who can serve as references.
  • Support monthly product launches with customer-facing content and campaigns that drive adoption.
  • Collaborate with the broader product marketing team on projects and events as assigned.

Requirements

  • 5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS.
  • Ability to translate product capabilities into customer-facing value narratives.
  • Experience using AI tools to accelerate content creation, streamline workflows, and output.
  • Comfort with product usage data to identify adoption patterns and connect data to a story.
  • Strong written communication, content development, and presentation skills.
  • Proven ability to manage multiple cross-functional programs simultaneously.
  • Bachelor's degree or equivalent practical experience.
  • Experience working post-sale and partnering with customer teams such as customer success and professional services (preferred).
  • Familiarity with the sales engagement or revenue intelligence category; experience with Outreach or similar platforms such as Salesloft, Gong, or HubSpot is a plus.
  • Exposure to product-led growth motion or in-app messaging programs such as Pendo or Amplitude (preferred).
  • Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions (preferred).

Benefits

  • Flexible time off.
  • 401(k) to help save for the future.
  • Generous medical, dental, and vision coverage for full-time employees and their dependents.
  • Parental leave program with options for a paid night nurse and a gradual return to work.
  • Infertility and assisted reproductive services benefit.
  • Employee referral bonuses.
  • Snacks and beverages in the office, plus fun events.
  • Diversity and inclusion programs and employee resource groups.

Interested in this position?

Apply directly on the company website

Apply Now

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