Product Marketing Manager

2 weeks, 5 days ago
Full-time
Mid Level
Product Management
Motivity

Motivity

Motivity offers an electronic data collection platform for applied behavior analysis, aimed at enhancing behavioral health and autism care through technology that improves clinical outcomes.

Health Care Providers & Services
11-50
Founded 2015

Description

  • Own product positioning and messaging for multiple buyer types, from solo practice owners to enterprise operators.
  • Build the category narrative for the company’s upmarket expansion.
  • Lead product launch strategy and execution end to end, including brief development, narrative, sequencing, channels, and post-launch analysis.
  • Maintain the customer-facing changelog and plain-language source of truth used across marketing and customer communications.
  • Create sales enablement materials such as one-pagers, pitch decks, demo scripts, solution briefs, battlecards, talk tracks, and proof points.
  • Partner with Sales and Product on launch training so internal messaging stays aligned.
  • Own the competitive intelligence view for ABA software and translate it into usable differentiation and battlecards.
  • Keep ICP and persona documentation current and actionable for Sales and Marketing.
  • Work with RevOps on win/loss analysis and use insights to inform messaging, campaigns, and roadmap decisions.

Requirements

  • 3–5+ years of product marketing experience at a B2B SaaS or technology company.
  • Experience leading launches and explaining positioning, field enablement, and business impact.
  • Strong writing ability to simplify complex products for non-technical buyers.
  • Experience using AI tools to improve processes.
  • Comfort owning ambiguity and sequencing your own work as the first person in the role.
  • Interest in a regulated, clinically sensitive domain such as payer requirements, authorization utilization, or documentation compliance.
  • Direct customer conversation experience and a preference for building positioning from customer input.
  • Experience in healthcare, behavioral health, ABA, autism services, EdTech, or another regulated, clinically driven market (bonus).
  • BCBA or RBT experience, or adjacent ABA service delivery experience (bonus).
  • Experience partnering directly with Product and Engineering teams (bonus).
  • Experience marketing to both SMB and enterprise buyers within the same product (bonus).
  • Experience in a competitive or displacement-heavy market (bonus).

Interested in this position?

Apply directly on the company website

Apply Now

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