Senior Performance Marketing Manager

4 weeks, 2 days ago
Full-time
Senior
Marketing and Growth
Outreach

Outreach

Outreach offers an AI-powered revenue workflow platform designed to enhance the productivity of sales, marketing, RevOps, and go-to-market teams by automating processes that help in efficiently managing accounts, forecasting, and closing deals.

Internet Software & Services
1K-5K
Founded 2014
$489M raised

Description

  • Lead cross-functional collaboration between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs.
  • Manage and optimize paid campaigns across YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta, and Connected TV (CTV).
  • Develop and execute new channel and campaign experiments to identify scalable opportunities for pipeline growth.
  • Track budgets and performance goals while driving shared KPI outcomes across teams.
  • Create reports and monitor key performance metrics, including spend, revenue, ROAS, and budgets.
  • Diagnose what is working, what is not working, and what may be broken, then propose strategies to improve ROAS.
  • Use customer segmentation and target-market inputs to improve media performance.
  • Partner with creative, product marketing, and sales teams to develop high-performing ads.
  • Manage portions of a $5M-$8M annual budget.
  • Manage external agencies while also executing directly in ad platforms as needed.

Requirements

  • 7+ years of experience in growth marketing or performance marketing.
  • Demonstrated history of delivering measurable results through performance marketing.
  • Proficiency with Google, YouTube, LinkedIn, and Bing platforms is essential.
  • Hands-on experience with CRM systems such as Salesforce.
  • Comfort using AI-powered tools for media optimization, performance diagnostics, and audience segmentation.
  • Curiosity to adopt new AI-driven platforms and techniques as they emerge.
  • Familiarity with additional paid channels is a plus.
  • Experience building ABM segments and campaigns is a strong plus.
  • Exceptional communication and organizational skills.
  • Ability to thrive in a fast-paced, dynamic environment.

Benefits

  • Remote within the US.
  • Flexible time off.
  • 401(k) to help you save for the future.
  • Generous medical, dental, and vision coverage for full-time employees and their dependents.
  • Parental leave program with a paid night nurse option and gradual return to work.
  • Infertility and assisted reproductive services benefit.
  • Employee referral bonuses.
  • Diversity and inclusion programs with employee resource groups.

Interested in this position?

Apply directly on the company website

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