Senior Growth Marketing Manager, Commercial/Mid-Market

3 weeks, 1 day ago
Full-time
Senior
Marketing and Growth
Outreach

Outreach

Outreach offers an AI-powered revenue workflow platform designed to enhance the productivity of sales, marketing, RevOps, and go-to-market teams by automating processes that help in efficiently managing accounts, forecasting, and closing deals.

Internet Software & Services
1K-5K
Founded 2014
$489M raised

Description

  • Define and execute go-to-market programs for Commercial and Mid-Market segments.
  • Develop segment positioning, messaging, and targeting strategies with product marketing.
  • Align segment priorities and field marketing execution with sales leadership.
  • Build account-based marketing programs, including target-account lists, engagement strategies, and buying-committee mapping.
  • Design personalized buying experiences and campaigns for priority accounts.
  • Own integrated, multichannel campaign planning and execution to generate pipeline.
  • Measure campaign performance against pipeline and revenue targets, then optimize using AI and data.
  • Identify field engagement opportunities and provide segment-specific resources and insights to sales teams.
  • Inform broader segmentation and go-to-market strategy using field insights.

Requirements

  • 7+ years of B2B marketing experience, including experience in enterprise B2B software or SaaS organizations.
  • Experience in revenue marketing, demand generation, field marketing, account-based marketing, or segment marketing.
  • Demonstrated experience developing and executing go-to-market and campaign strategies tied to measurable business outcomes.
  • Experience applying AI and automation to improve marketing strategy, execution, personalization, or optimization.
  • Strong focus on revenue and pipeline impact.
  • Cross-functional experience partnering with sales, product marketing, revenue operations, and marketing teams.
  • Strong analytical and executive communication skills, including presenting recommendations to senior leadership.
  • Experience working in matrixed global organizations across multiple market units, segments, or geographies (preferred).
  • Experience with enterprise campaign orchestration and personalization across multiple channels and audiences (preferred).

Benefits

  • Flexible time off.
  • 401(k) plan.
  • Medical, dental, and vision coverage for employees and dependents.
  • Parental leave with paid night-nurse support and a gradual return-to-work option.
  • Infertility and assisted reproductive services benefit.
  • Employee referral bonuses.
  • Office snacks, beverages, and employee events.
  • Diversity and inclusion programs with employee resource groups.

Interested in this position?

Apply directly on the company website

Apply Now

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