Retail Marketing Manager

57 minutes ago
Full-time
Senior
Sales and Business Development
OURA

OURA

Oura Ring: The world's first wellness ring for accurate sleep and activity tracking, empowering users to make optimal daily choices for improved performance and well-being.

Health Care Providers & Services
251-1K
Founded 2013
$159M raised

Description

  • Manage annual retail marketing budgets, including co-op dollars, MDF, and above-the-line spend, to align with channel goals and revenue targets.
  • Track, measure, and optimize retail marketing investments to improve ROI and drive continuous performance gains.
  • Develop and execute in-channel marketing plans for major retailers and e-tailers in U.S. and international markets.
  • Negotiate co-marketing investments, in-kind placements, and promotional opportunities with key retail accounts.
  • Oversee online product listings, including content, imagery, copy, and optimization, to improve accuracy and conversion.
  • Create and maintain plan-o-grams, merchandising guidelines, and in-store experience strategies for major retailers.
  • Collaborate with internal and external partners to secure display space, end caps, feature placement, and e-commerce visibility.
  • Coordinate promotions and marketing placements around seasonal moments, product launches, and retailer events.
  • Serve as the day-to-day contact for retail and e-tail partners to ensure timely communication and smooth execution.
  • Build dashboards, reports, and presentations that communicate performance, insights, and recommendations to stakeholders.

Requirements

  • 5–7 years of experience in retail marketing, channel marketing, trade marketing, or shopper marketing within consumer goods, electronics, wearables, or related industries.
  • Experience managing retail marketing budgets and optimizing spend for measurable results.
  • Familiarity with major U.S. retailers such as Target, Walmart, Best Buy, and Costco, and/or international retailers and marketplaces.
  • Strong negotiation skills with experience securing co-marketing investments or added-value placements.
  • Understanding of merchandising strategy, plan-o-gram development, and e-commerce content best practices.
  • Excellent analytical skills with the ability to translate data into actionable insights and strategic recommendations.
  • Strong cross-functional collaboration and communication skills with the ability to influence internal teams and external partners.
  • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
  • Proficiency with analytics tools such as Looker or Tableau, retail portals, and project management software is a plus.
  • Preferred location is San Francisco or New York; remote candidates will be considered.

Benefits

  • Competitive salary and equity packages.
  • Health, dental, and vision insurance, plus mental health resources.
  • An Oura Ring for employees, plus discounts for friends and family.
  • 20 days of paid time off, 13 paid holidays, and 8 days of flexible wellness time off.
  • Paid sick leave and parental leave.
  • Market-based pay with location-based salary tiers.
  • Remote candidates are considered, with preferred locations in San Francisco or New York.

Interested in this position?

Apply directly on the company website

Apply Now

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