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Temporary Lifecycle Marketing Specialist (Remote, Canada)

1 month ago
Canada
Contract
Mid Level
Email Marketing Manager
Marketing and Growth
Email Marketing Salesforce SendGrid
Apply Now
OpenTable

OpenTable

OpenTable is a leading provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants. With millions of diners and tens of thousands of restaurants, OpenTable empowers the dining exp...

Consumer Services
1K-5K
Founded 1998
$48M raised
View All Jobs 3

Description

  • Build and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys.
  • Develop scalable customer journeys using email and in-app messaging across Marketo and Pendo.
  • Build automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, suppression logic, and personalization.
  • Create coordinated customer experiences across Marketo, Pendo, Salesforce, and other lifecycle tools.
  • Identify opportunities to improve lifecycle engagement and conversion through multi-channel orchestration and journey optimization.
  • Build and maintain lifecycle programs, nurture campaigns, and automated journeys in Marketo.
  • Build and manage in-app messaging experiences, targeting, and customer engagement campaigns in Pendo.
  • Partner with RevOps and SFDC Operations on data requirements, field mappings, and trigger dependencies.
  • Troubleshoot data flow and sync issues across SFDC, Marketo, Pendo, SendGrid, and other tools.
  • Continuously audit and optimize lifecycle programs to improve activation, feature adoption, retention, and expansion.

Requirements

  • 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement.
  • Hands-on experience with Marketo required.
  • Experience working within Pendo or similar in-app engagement/customer journey platforms required.
  • Experience building automated nurture and lifecycle programs across multiple customer touchpoints.
  • Familiarity with customer journey orchestration and cross-channel engagement strategies.
  • Familiarity with Salesforce (SFDC) and marketing operations workflows.
  • Experience working with behavioral triggers, segmentation, suppression logic, and customer journeys.
  • Strong analytical mindset with experience using lifecycle performance data to optimize engagement and conversion.
  • Strong attention to detail and organizational skills.
  • Experience with additional tools such as SendGrid, Groove, or SMS platforms is a plus.
  • Experience leveraging AI tools or automation workflows to improve marketing execution is a plus.

Benefits

  • Temporary 6-month role.
  • Compensation of $38-$42 CAD per hour in Toronto, Canada.
  • Schedule tailored to a global workforce across multiple time zones.
  • Opportunity to work remotely (#LI-Remote).
  • Support for accommodations during the application, interview, or job process.
  • Inclusive, global work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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