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Senior Lifecycle Marketing Manager - Hunt

3 weeks, 5 days ago
United States
Full-time
Lead
Email Marketing Manager
Data Science and Analytics
Amplitude Email Marketing Figma
Apply Now
onXmaps

onXmaps

onXmaps is a pioneer in digital outdoor navigation, providing GPS map apps for hunting, hiking, and off-roading with accurate offline land ownership maps.

Food Products
251-1K
Founded 2007
$195M raised
View All Jobs 7

Description

  • Own the onX Hunt lifecycle funnel, including Day 7 and Day 30 conversion, free-to-paid upgrades, and lapsed-user reactivation.
  • Analyze user behavior in Amplitude and develop hypotheses using behavioral segmentation and propensity models.
  • Design, run, measure, and document lifecycle experiments across email, push, and in-app messaging in Braze.
  • Develop personalized messaging and partner with product, engineering, and BI to enable relevant targeting.
  • Analyze experiments independently and communicate results, caveats, and null findings to stakeholders and leadership.
  • Coordinate with finance, brand and growth marketing, and creative teams to align campaigns with revenue goals and standards.
  • Create creative briefs and lightweight campaign assets in Figma.
  • Use AI tools such as Claude to automate campaign production, analysis, personalization, and experimentation workflows.
  • Mentor junior lifecycle marketers and establish standards for experimentation and documentation.

Requirements

  • 8 years of experience in lifecycle, CRM, retention, or growth marketing, preferably in consumer subscription or mobile app businesses.
  • Bachelor’s degree in Marketing, Business, or equivalent experience.
  • Demonstrated experience designing, running, analyzing, and documenting A/B tests that improve conversion or retention.
  • Ability to generate product insights using Amplitude or similar analytics tools and turn them into testable hypotheses.
  • Working knowledge of propensity modeling and predictive targeting.
  • Proficiency with Braze or a comparable CRM platform, Amplitude, Figma, and Claude or similar AI tools.
  • Ability to independently analyze campaign and experiment performance without relying on an analyst.
  • Curiosity about emerging technologies, including AI, and ability to develop scalable AI-enabled workflows.
  • Permanent U.S. work authorization and availability to travel quarterly for multiple days.
  • Preferred: hunting or outdoor experience, Liquid templating, production propensity or churn model deployment, and trial or paywall optimization experience.

Benefits

  • Salary range of $113,000–$142,000, plus a 10% annual performance bonus and common share options.
  • Comprehensive health benefits, including a no-monthly-cost medical plan.
  • 13 weeks of paid parental leave for birthing parents and 5 weeks for non-birthing parents.
  • 401(k) matching of 100% on the first 3% saved and 50% from 3–5%.
  • Flexible time-away package including PTO, STO, VTO, and paid holidays.
  • Distributed work environment with regional offices and Basecamps across the U.S.
  • Company outdoor adventures, outdoor industry perks, and annual activity funds.

Interested in this position?

Apply directly on the company website

Apply Now

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