OLIPOP

OLIPOP offers a new kind of soda with 16 flavors made with plant fiber and prebiotics for digestive health. Founded in 2017, their mission is to provide a healthy alternative to traditional soda while promoting diversity and wellness.

Beverages

Consumer Staples

51-250 (150)

Founded 2018

$44M raised

7 open positions

Links

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Brand Manager (Integrated Marketing)

3 weeks, 1 day ago

Anywhere

Full-time

Senior

Marketing Manager

Marketing and Growth

CRM Digital Marketing Influencer Marketing Social Media Marketing

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OLIPOP

Beverages

51-250

Founded 2018

$44M raised

View All Jobs 7

Description

Lead the development and orchestration of integrated brand campaigns and tentpole moments tied to clear objectives, consumer insights, cultural relevance, and measurable KPIs.
Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels.
Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to align ideas, messaging, timing, and execution.
Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans that bring the brand voice and consumer proposition to life.
Monitor brand, cultural, category, consumer, and campaign signals to identify opportunities, risks, and optimization areas.
Lead cross-functional workstreams for new product launches, partnerships, flavor moments, and brand-building campaigns.
Analyze campaign performance, synthesize learnings with channel owners, and apply insights to future plans.
Manage project budgets within scope and recommend spend allocation to maximize brand impact and business outcomes.
Improve integrated campaign planning by identifying process gaps, strengthening ways of working, and sharing best practices across marketing.

Requirements

8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles.
Experience leading integrated 360 campaigns across multiple channels, including creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty.
Strong brand management fundamentals, including comfort with brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness.
Ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans.
Integrated campaign mindset with the ability to connect channels, partners, and consumer touchpoints into one plan.
Communications-first approach that balances business objectives, consumer insight, cultural relevance, and creative quality.
Clear, structured communication skills to align stakeholders and keep complex work moving.
Strong cross-functional partnership skills with sound judgment, follow-through, and influence.
Comfort operating in ambiguity, proactively identifying disconnects, and course-correcting before work becomes fragmented.
Proficiency with marketing, consumer insights, and performance tools; experience with POS, panel data, CRM, analytics platforms, Nielsen, IRI/Circana, or Numerator is a plus.

Benefits

Fully remote work environment.
Collaborative, connected team culture with cross-functional projects and IRL offsites.
Thoughtful feedback and growth-oriented culture.
Reasonable accommodations for qualified individuals with disabilities or other needs during the application process and employment.
Equal opportunity employer status.
$115,000-$135,000 base salary plus bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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