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Brand Manager (Integrated Marketing)

1 month ago
Anywhere
Full-time
Senior
Marketing Manager
Marketing and Growth
CRM Digital Marketing Influencer Marketing Social Media Marketing
Apply Now
OLIPOP

OLIPOP

OLIPOP offers a new kind of soda with 16 flavors made with plant fiber and prebiotics for digestive health. Founded in 2017, their mission is to provide a healthy alternative to traditional soda while promoting diversity and wellness.

Beverages
51-250
Founded 2018
$44M raised
View All Jobs 6

Description

  • Lead the development and orchestration of integrated brand campaigns and tentpole moments tied to clear objectives, consumer insights, cultural relevance, and measurable KPIs.
  • Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels.
  • Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to align ideas, messaging, timing, and execution.
  • Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans that bring the brand voice and consumer proposition to life.
  • Monitor brand, cultural, category, consumer, and campaign signals to identify opportunities, risks, and optimization areas.
  • Lead cross-functional workstreams for new product launches, partnerships, flavor moments, and brand-building campaigns.
  • Analyze campaign performance, synthesize learnings with channel owners, and apply insights to future plans.
  • Manage project budgets within scope and recommend spend allocation to maximize brand impact and business outcomes.
  • Improve integrated campaign planning by identifying process gaps, strengthening ways of working, and sharing best practices across marketing.

Requirements

  • 8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles.
  • Experience leading integrated 360 campaigns across multiple channels, including creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty.
  • Strong brand management fundamentals, including comfort with brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness.
  • Ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans.
  • Integrated campaign mindset with the ability to connect channels, partners, and consumer touchpoints into one plan.
  • Communications-first approach that balances business objectives, consumer insight, cultural relevance, and creative quality.
  • Clear, structured communication skills to align stakeholders and keep complex work moving.
  • Strong cross-functional partnership skills with sound judgment, follow-through, and influence.
  • Comfort operating in ambiguity, proactively identifying disconnects, and course-correcting before work becomes fragmented.
  • Proficiency with marketing, consumer insights, and performance tools; experience with POS, panel data, CRM, analytics platforms, Nielsen, IRI/Circana, or Numerator is a plus.

Benefits

  • Fully remote work environment.
  • Collaborative, connected team culture with cross-functional projects and IRL offsites.
  • Thoughtful feedback and growth-oriented culture.
  • Reasonable accommodations for qualified individuals with disabilities or other needs during the application process and employment.
  • Equal opportunity employer status.
  • $115,000-$135,000 base salary plus bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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