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AVP Marketing Strategy & Analytics

1 month ago
Anywhere
Full-time
Executive
Data Analyst
Data Science and Analytics
Apply Now
Horace Mann

Horace Mann

Horace Mann is the largest financial services company dedicated to helping educators and community servants achieve lifelong financial success. They offer a full range of tailored insurance and financial products, including auto, home, and life insuran...

Insurance
1K-5K
Founded 1945
View All Jobs 17

Description

  • Lead marketing and distribution strategy, analytics, and planning across four distribution channels.
  • Translate enterprise priorities into multi-year strategies, forecasts, targets, investment decisions, and performance roadmaps.
  • Establish KPIs and analyze the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
  • Own lead analytics from generation through retention and drive corrective actions for volume, quality, capacity, and execution gaps.
  • Partner with Marketing and channel leaders to increase qualified leads, improve conversion, and optimize spending.
  • Develop agent growth and market opportunity models to guide recruiting, expansion, territory coverage, investment, and capacity decisions.
  • Build dashboards, scorecards, self-service tools, and other decision-support capabilities.
  • Deliver scenarios, insights, and executive narratives explaining opportunities, risks, and tradeoffs.
  • Monitor customer, competitor, economic, technology, and distribution trends and assess strategic implications.
  • Lead cross-functional initiatives through implementation and adoption while developing a team of approximately four strategy and analytics professionals.

Requirements

  • Bachelor’s degree required; advanced degree preferred.
  • 10+ years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership field.
  • Insurance or financial services experience preferred.
  • Significant experience building, coaching, and scaling high-performing teams.
  • Experience owning enterprise or multi-channel strategy, analytics, and planning initiatives.
  • Expertise in sales-funnel analytics, including lead generation, routing, productivity, conversion, retention, and investment effectiveness.
  • Experience with agent, call center, partnership, and digital or direct distribution models.
  • Advanced quantitative and financial skills, including modeling, forecasting, dashboards, visualization, and decision-tool design.
  • Executive communication and influence skills, with the ability to translate complex analysis into clear recommendations.
  • Experience leading cross-functional initiatives from ambiguous problem definition through sustained operating adoption.

Benefits

  • Remote position with periodic travel for agent and partner engagement.
  • Base salary range of $124,200–$175,800.
  • Eligible for a target annual incentive of 20% of eligible earnings based on company performance.

Interested in this position?

Apply directly on the company website

Apply Now

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