Marketing Strategist (YouTube)

1 month ago
Full-time
Senior
Marketing and Growth
Foundation Marketing

Foundation Marketing

Foundation Marketing is a digital marketing agency specializing in SEO and content marketing for B2B SaaS brands and enterprise companies, focusing on creating and distributing compelling content that aligns with business goals and adapts to the evolvi...

Professional Services
11-50

Description

  • Develop and execute YouTube strategies aligned with client objectives and pipeline goals.
  • Analyze YouTube Analytics, VidIQ, retention curves, traffic sources, and LLM citation trends to identify growth opportunities.
  • Own video packaging, including titles, thumbnails, hooks, descriptions, chapters, and Shorts.
  • Source, evaluate, and brief on-camera talent and creators.
  • Coordinate planning with GEO/SEO, creative, and internal or external production teams.
  • Conduct recurring channel audits and recommend performance improvements.
  • Create scalable strategy frameworks, playbooks, and documentation across client accounts.
  • Use AI tools for research, scripting support, optimization, and production efficiency.
  • Present performance findings and strategic recommendations to clients and internal stakeholders.
  • Mentor junior strategists and maintain alignment with broader marketing and business KPIs.

Requirements

  • 5+ years of experience in YouTube strategy, video content strategy, or channel growth; B2B or SaaS experience strongly preferred.
  • Demonstrated success growing YouTube channels or video programs with measurable business outcomes.
  • Advanced experience with YouTube Studio, VidIQ or TubeBuddy, Google Analytics, Google Search Console, Ahrefs, and HubSpot.
  • Familiarity with AI visibility platforms such as Profound is preferred.
  • Experience managing video production workflows involving scripts, creators, editors, and external production partners.
  • Strong written, verbal, analytical, presentation, and client communication skills.
  • Ability to translate complex data into clear, persuasive, evidence-based recommendations.
  • Comfort balancing creative thinking with analytical precision and repeatable processes.
  • Ability to work autonomously and collaborate effectively across teams.
  • Full-time availability, approximately 40 hours per week, Monday through Friday.

Benefits

  • Fully remote position open globally.
  • Base salary of $70,000–$95,000 CAD, depending on experience and location.
  • On-target earnings of $80,000–$115,000 CAD.
  • Team performance bonus.
  • Company-wide profit-sharing.

Interested in this position?

Apply directly on the company website

Apply Now

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