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Associate Director, Brand & Experience Strategy

17 hours, 47 minutes ago
United States
Full-time
Mid Level
Marketing Strategist
Design and User Experience
CRM Email Marketing SEO
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Noodle

Noodle

Noodle is a U.S. based organization that empowers academic excellence worldwide by providing tech-enabled strategies and services for higher education. They collaborate with universities to design solutions that align with each institution's unique vis...

Diversified Consumer Services
251-1K
Founded 2010
$86M raised
View All Jobs 6

Description

  • Contribute to strategic practice areas such as event strategy, lifecycle communications, content strategy, messaging architecture, or UX/student experience design.
  • Develop, document, and continuously improve shared strategic frameworks.
  • Partner with internal teams and subject matter experts to understand capabilities, constraints, and cross-portfolio patterns.
  • Build familiarity with assigned university partners, including their programs, competitive landscape, institutional priorities, and student audiences.
  • Serve as a consistent second voice in partner relationships alongside the Integrated Marketing Director.
  • Participate in discovery engagements for new program launches and portfolio expansions.
  • Support strategy sessions and workshops by helping facilitate discussion, surface needs, build alignment, and document actionable plans.
  • Design and map cross-channel lifecycle communications, including automated email and text journeys, recruitment cadences, chat scripts, and toolkits.
  • Translate journey insights and partner priorities into clear briefs for implementation teams and ensure clean handoffs from strategy to build.
  • Contribute to reporting on strategy performance and use data to identify gaps and recommend improvements.

Requirements

  • 3+ years of experience in marketing strategy, brand strategy, content strategy, engagement communications, or a related field.
  • Higher education experience preferred.
  • Demonstrated ability to work across multiple practice areas with developing depth in at least one.
  • Working understanding of cross-channel lifecycle communications and the student recruitment journey.
  • Experience contributing to partner-facing strategy sessions, workshops, or discovery engagements.
  • Comfort working in a matrixed environment where influence matters as much as authority.
  • Excellent written and verbal communication skills, including the ability to present complex ideas clearly to non-technical audiences.
  • Strong analytical and problem-solving skills with the ability to connect performance data to strategic decisions.
  • English fluency.
  • Must reside in the continental United States and be within reasonable proximity to a major airport for travel to partner universities.
  • Reliable high-speed internet connection, quiet workspace, and availability for camera-on partner-facing meetings.
  • Availability during core business hours from 9 a.m. to 5 p.m., with some flexibility by time zone.
  • Experience in brand strategy, UX, content strategy, sales enablement, or SEO is a plus.
  • Familiarity with higher education enrollment tools and CRM or marketing automation platforms is a plus.
  • Experience with discovery or go-to-market planning, including competitive analysis or program positioning, is a plus.

Benefits

  • $75,000 to $80,000 annual salary.
  • 401(k) with company match and equity opportunities.
  • Medical, dental, and vision insurance for employees and their families, including mental health benefits.
  • Employer-paid life and disability insurance.
  • Health Savings Account, Flexible Spending Accounts, and commuter benefits.
  • Paid parental leave.
  • Wellness initiatives, free Calm app subscription, and Employee Assistance Program support.
  • 4 weeks of paid vacation, 10 paid holidays, and paid sick leave.
  • Monthly mobile connectivity stipend and annual education stipend.
  • Work from home or from the NYC office, with a computer and charger provided.

Interested in this position?

Apply directly on the company website

Apply Now

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