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Director of Product Marketing

4 hours ago
Anywhere
Full-time
Executive
Product Marketing Manager
Marketing and Growth
Content Marketing
Apply Now
Proof

Proof

Proof provides a secure platform for creating legally binding evidence for transactions, ensuring trust in every agreement through auditable verification and cryptographic evidence.

Capital Markets
1-10
View All Jobs 2

Description

  • Own positioning, messaging architecture, value propositions, proof points, and differentiation across Proof’s product portfolio and target segments.
  • Lead go-to-market launches from tiering and readiness through announcements, enablement, and post-launch measurement.
  • Develop sales toolkits, including pitch decks, solution briefs, discovery guides, ROI tools, objection handling, and demo narratives.
  • Deliver ongoing enablement for Sales, Solutions Engineering, Customer Success, and partners.
  • Lead win/loss analysis, customer interviews, persona research, buying-committee research, and competitive intelligence.
  • Partner with Product on pricing, packaging, roadmap priorities, and regulatory market opportunities.
  • Provide product and roadmap content for analyst briefings, demand programs, content, and events.
  • Manage and develop the Partner & Customer Marketing Manager and grow the product marketing team.
  • Travel occasionally for company summits, team offsites, industry events, and customer or partner meetings.

Requirements

  • 10+ years of B2B product marketing experience in SaaS, fintech, identity, security, or infrastructure.
  • 3+ years leading product marketing teams and end-to-end product launches.
  • Experience marketing technical or API-driven products to regulated enterprise buyers, preferably financial institutions.
  • Track record of positioning emerging categories and delivering launches that improve pipeline and win rates.
  • Technical fluency in PKI, cryptographic credentials, identity verification, and fraud concepts.
  • Excellent writing, storytelling, presentation, and executive communication skills.
  • Familiarity with W3C Verifiable Credentials, ISO mDL, NIST 800-63, or KYC/AML compliance preferred.
  • Experience marketing AI or agentic products and related trust and authorization challenges preferred.
  • Experience with developer- or platform-led go-to-market motions alongside enterprise sales preferred.

Benefits

  • Medical, dental, and vision insurance.
  • Life insurance and short- and long-term disability coverage.
  • 401(k) plan with a 4% match beginning on the hire date.
  • Unlimited sick and vacation time plus 14 paid company holidays.
  • 12 weeks of paid parental leave.
  • Four-week sabbatical after five years of continuous full-time employment.
  • Health reimbursement arrangements for fertility and gender affirmation.
  • Monthly work-from-home, wellness, and Grubhub lunch credits.
  • Professional development credit.

Interested in this position?

Apply directly on the company website

Apply Now

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