Senior Marketing Operations Analyst

3 hours, 56 minutes ago
Full-time
Senior
Business Intelligence
Newsela

Newsela

Newsela is an Instructional Content Platform that supercharges reading engagement and learning in every subject. They provide engaging, relevant instructional content for teachers that both educates and inspires. With a focus on meaningful classroom le...

Diversified Consumer Services
251-1K
Founded 2013
$172M raised

Description

  • Lead cross-functional reporting alignment and auditing with Finance, Sales Operations, Marketing, and leadership.
  • Architect full-funnel marketing reporting in Salesforce and Tableau, including KPI definitions, dashboards, and governance.
  • Standardize scalable analytical processes, reporting methodologies, and data integrity practices across platforms.
  • Synthesize data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other sources to assess marketing performance.
  • Design, implement, and govern multi-touch attribution and marketing influence models.
  • Develop and maintain data structures and integrations that support marketing reporting, visualization, and end-to-end analysis.
  • Build predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up approaches.
  • Lead cross-functional analyses, identify trends and actionable insights, and recommend marketing performance improvements.
  • Deliver weekly executive reporting and communicate complex analyses clearly to technical and non-technical audiences.

Requirements

  • 5+ years of progressive experience in marketing analytics or marketing operations.
  • Advanced proficiency in Excel and/or Google Sheets, including analysis of complex datasets.
  • Experience with statistical modeling, forecasting, and advanced analytical techniques.
  • Experience developing multi-touch attribution and marketing influence methodologies.
  • Strong understanding of marketing and sales funnel metrics, including MQLs, pipeline, bookings, and conversion.
  • Experience building scalable reporting frameworks, dashboards, and KPI measurement systems.
  • Strong communication, data storytelling, stakeholder management, and cross-functional collaboration skills.
  • Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms.
  • Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative field, or equivalent practical experience.
  • Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar platforms is preferred.

Benefits

  • Base compensation range of $82,600–$108,550 USD, plus incentive stock options and benefits.
  • Fully remote work environment with a monthly technology stipend.
  • Comprehensive medical benefits, employer premium and HSA contributions, gym reimbursement, pet insurance, and Calm access.
  • Parental leave, fertility support, adoption assistance, and other family benefits.
  • 401(k) plan with employer matching.
  • Flexible PTO, paid sick leave, company holidays, and winter break from December 24 through January 1.
  • Annual learning and development allowance for training, classes, workshops, conferences, and educational materials.

Interested in this position?

Apply directly on the company website

Apply Now

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