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B2B Paid Media Marketing Manager

1 hour, 41 minutes ago
United States
Full-time
Mid Level
Paid Media Specialist
Business Intelligence
Facebook Ads Google Ads Google Analytics Google Tag Manager LinkedIn Ads
Apply Now
Newsela

Newsela

Newsela is an Instructional Content Platform that supercharges reading engagement and learning in every subject. They provide engaging, relevant instructional content for teachers that both educates and inspires. With a focus on meaningful classroom le...

Diversified Consumer Services
251-1K
Founded 2013
$172M raised
View All Jobs 9

Description

  • Develop, execute, and manage paid search and social campaigns across Google Ads, LinkedIn, Meta, and other PPC platforms.
  • Optimize campaign performance through A/B testing, audience targeting, and bid strategy adjustments.
  • Establish paid media performance benchmarks and manage budgets to maximize impact and ROI.
  • Research competitive advertising strategies and recommend keyword and competitive ad updates.
  • Collaborate with content and creative teams to align ad creative with messaging and campaign goals.
  • Monitor key performance metrics such as CPC, CTR, and ROAS and adjust tactics based on results.
  • Report on campaign effectiveness and present data-backed insights and recommendations.
  • Partner with data stakeholders to develop dashboards for performance tracking.
  • Incorporate AI tools and workflows to improve efficiency and effectiveness.
  • Collaborate with customer and marketing operations teams on broader campaign execution.

Requirements

  • 3-5 years of B2B paid media experience in a SaaS environment.
  • Experience executing and optimizing paid campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.
  • Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
  • Ability to analyze data and translate insights into actionable strategies.
  • Strong project management and entrepreneurial skills to work independently on complex projects.
  • Comfort with ambiguity and ability to move forward in a fast-paced environment.
  • Experience collaborating with cross-functional teams to solve reporting and data issues.
  • Proven ability to act as both a strategist and an executor in paid media.
  • Background in paid media campaign execution across many channels is preferred.
  • Experience integrating paid media into multi-channel campaign planning is preferred.

Benefits

  • Comprehensive medical benefits with employer contributions to premiums and HSA accounts.
  • Fully remote work with a monthly tech stipend.
  • Inclusive family benefits, including parental leave, fertility support, and adoption support.
  • 401(k) plan with employer match.
  • Flexible PTO, plus 10 company holidays and winter break from December 24 through January 1.
  • Annual learning and development allowance for training, classes, workshops, conferences, and educational materials.
  • Additional wellness benefits such as pet insurance and free access to the Calm app.
  • Incentive stock options as part of total compensation.
  • Base salary range of $79,200 to $91,100 USD.

Interested in this position?

Apply directly on the company website

Apply Now

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