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Paid Media Manager

2 weeks, 6 days ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics iOS LinkedIn Ads Machine Learning
Apply Now
Affinity

Affinity

Affinity's powerful relationship intelligence enables teams to use their network to find and close more deals. Reduce data entry and become more data driven. Reimagining relationship intelligence. Using patented technology, we help businesses leverage ...

IT Services
251-1K
Founded 2014
$120M raised
View All Jobs 14

Description

  • Develop and execute full-funnel paid media strategies from awareness to conversion.
  • Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels.
  • Lead quarterly and annual media planning aligned with revenue goals and pipeline targets.
  • Drive account-based marketing campaigns targeting high-value private equity and venture capital prospects.
  • Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, display/programmatic, and other B2B channels.
  • Continuously test new channels, ad formats, bidding strategies, audience segments, and creative approaches.
  • Use AI tools for audience research, creative optimization, bid management, performance analysis, and predictive modeling.
  • Design and run A/B, multivariate, incrementality, and attribution testing programs to measure campaign impact.
  • Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency.
  • Build reporting dashboards and provide actionable performance insights to leadership.

Requirements

  • 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments.
  • Proven track record managing annual paid media budgets of $2M+ and improving ROI.
  • Experience with Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms.
  • Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools.
  • Daily AI tool usage for campaign optimization, creative testing, and audience research.
  • Advanced Excel or Google Sheets skills for budget management and performance analysis.
  • Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value.
  • Strong testing methodology expertise, including statistical significance, incrementality testing, and experiment design.
  • Competitive analysis skills and the ability to monitor and respond to competitor media strategies.
  • Understanding of B2B buying cycles, account-based marketing principles, and privacy regulations such as GDPR, CCPA, and iOS changes.
  • Familiarity with private capital markets is preferred but not required.

Benefits

  • Remote work with a hub-hybrid model for employees in San Francisco or New York, with 2-3 days per week in office.
  • Health, dental, and optical insurance premiums covered for employees and dependents.
  • Flexible personal and sick days.
  • Pension plan through SmartPension.
  • Annual education budget and comprehensive learning and development program.
  • Monthly reimbursement for home internet, meals, and wellness memberships or equipment.
  • Virtual team-building activities and socials.
  • Base salary range of $95,500-$133,000 USD.

Interested in this position?

Apply directly on the company website

Apply Now

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