Senior Paid Ads Specialist

8 hours, 31 minutes ago
Full-time
Senior
Marketing and Growth
lago

lago

lago connects talented individuals from emerging markets with high-quality remote job opportunities, facilitating professional growth and increased earnings for both workers and agencies.

Professional Services

Description

  • Build and manage paid campaigns across Google Ads, Meta, TikTok, and LinkedIn with a lead-generation focus.
  • Lead creative and post-click strategy, including landing pages, funnels, and lead magnets, in collaboration with the in-house team.
  • Write and test ad copy with AI support and the in-house copywriter.
  • Continuously test and optimize targeting, creative, copy, budgets, and account structure to meet KPIs and scale campaigns.
  • Partner with the Account Manager to retain and grow accounts through reporting and strategic recommendations.
  • Implement pixels and conversion tracking according to best practices.
  • Develop, maintain, and scale paid media campaigns to drive traffic and generate leads.

Requirements

  • 3+ years of experience building and optimizing Meta Ads campaigns focused on lead generation.
  • 3+ years of experience building and optimizing Google Ads campaigns focused on lead generation.
  • 3+ years of experience building campaigns focused on lead generation.
  • Experience with B2B lead generation campaigns is highly preferred.
  • Experience with B2C lead generation for a home or local service business is a significant plus.
  • Experience in the healthcare industry is a significant plus.
  • Experience with Google Ad Grants, Google Tag Manager, Unbounce, or ClickFunnels is highly preferred.
  • Basic video-editing skills are highly preferred.
  • Strong analytical orientation and attention to detail.
  • Strategic thinking, self-initiative, and strong goal focus are required.

Benefits

  • Remote work from anywhere with a global team.
  • Work-life balance supported through a remote schedule.
  • Opportunity to shape your role and grow with the company.
  • A data-driven, innovative culture focused on solving challenges and driving success.

Interested in this position?

Apply directly on the company website

Apply Now

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