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Paid Media Manager

2 weeks, 3 days ago
Canada
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics iOS LinkedIn Ads Machine Learning
Apply Now
Affinity

Affinity

Affinity's powerful relationship intelligence enables teams to use their network to find and close more deals. Reduce data entry and become more data driven. Reimagining relationship intelligence. Using patented technology, we help businesses leverage ...

IT Services
251-1K
Founded 2014
$120M raised
View All Jobs 14

Description

  • Develop and execute full-funnel paid media strategies from awareness through conversion.
  • Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels.
  • Lead quarterly and annual media planning aligned with revenue goals and pipeline targets.
  • Drive account-based marketing campaigns targeting high-value private equity and venture capital prospects.
  • Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, display/programmatic, and other B2B channels.
  • Continuously test new channels, ad formats, bidding strategies, audience segments, and creative approaches.
  • Implement advanced targeting strategies such as account-based targeting, lookalike audiences, and intent-based targeting.
  • Use AI tools for audience research, creative optimization, bid management, and performance analysis.
  • Design and run A/B and multivariate testing programs, including incrementality testing and attribution modeling.
  • Own paid media KPIs and build reporting dashboards that provide actionable insights to leadership.

Requirements

  • 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments.
  • Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement.
  • Experience with Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms.
  • Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools.
  • Daily AI tool usage for campaign optimization, creative testing, and audience research.
  • Advanced Excel or Google Sheets skills for budget management and performance analysis.
  • Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value.
  • Experience with testing methodology, including statistical significance, incrementality testing, and experiment design.
  • Strong competitive analysis skills and ability to monitor and respond to competitor media strategies.
  • Familiarity with private capital markets preferred but not required, along with knowledge of privacy regulations such as GDPR, CCPA, and iOS changes.

Benefits

  • Remote work or Toronto, Canada hub-hybrid work with 2-3 days in-office for local employees.
  • Base salary range of CAD $91,200-$114,000.
  • Extended health benefits covered for employees and dependents.
  • Flexible personal and sick days.
  • RRSP retirement savings plan.
  • Annual education budget and comprehensive learning and development program.
  • Monthly reimbursements for home internet, meals, and wellness memberships/equipment.
  • Virtual team-building activities and socials.

Interested in this position?

Apply directly on the company website

Apply Now

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