RemoteLeaf Logo
Log in Sign up

Paid Media Manager

1 hour, 51 minutes ago
Canada
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics iOS LinkedIn Ads Machine Learning
Apply Now
Affinity

Affinity

Affinity's powerful relationship intelligence enables teams to use their network to find and close more deals. Reduce data entry and become more data driven. Reimagining relationship intelligence. Using patented technology, we help businesses leverage ...

IT Services
251-1K
Founded 2014
$120M raised
View All Jobs 11

Description

  • Develop and execute full-funnel paid media strategies from awareness through conversion.
  • Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels.
  • Lead quarterly and annual media planning aligned with revenue goals and pipeline targets.
  • Drive account-based marketing campaigns targeting high-value private equity and venture capital prospects.
  • Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, display/programmatic, and other B2B channels.
  • Continuously test new channels, ad formats, bidding strategies, audience segments, and creative approaches.
  • Implement advanced targeting strategies such as account-based targeting, lookalike audiences, and intent-based targeting.
  • Use AI tools for audience research, creative optimization, bid management, and performance analysis.
  • Design and run A/B and multivariate testing programs, including incrementality testing and attribution modeling.
  • Own paid media KPIs and build reporting dashboards that provide actionable insights to leadership.

Requirements

  • 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments.
  • Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement.
  • Experience with Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms.
  • Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools.
  • Daily AI tool usage for campaign optimization, creative testing, and audience research.
  • Advanced Excel or Google Sheets skills for budget management and performance analysis.
  • Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value.
  • Experience with testing methodology, including statistical significance, incrementality testing, and experiment design.
  • Strong competitive analysis skills and ability to monitor and respond to competitor media strategies.
  • Familiarity with private capital markets preferred but not required, along with knowledge of privacy regulations such as GDPR, CCPA, and iOS changes.

Benefits

  • Remote work or Toronto, Canada hub-hybrid work with 2-3 days in-office for local employees.
  • Base salary range of CAD $91,200-$114,000.
  • Extended health benefits covered for employees and dependents.
  • Flexible personal and sick days.
  • RRSP retirement savings plan.
  • Annual education budget and comprehensive learning and development program.
  • Monthly reimbursements for home internet, meals, and wellness memberships/equipment.
  • Virtual team-building activities and socials.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

lago

Senior Paid Ads Specialist

lago Professional Services

Lago is hiring a remote Senior Paid Ads Specialist to manage and scale lead-generation campaigns across major digital ad platforms for its digital sales channels.

Colombia Costa Rica Mexico Argentina Brazil Full-time Senior Paid Media Specialist
$37k-$52k
Facebook Ads Google Ads Google Tag Manager LinkedIn Ads TikTok
1 hour, 57 minutes ago
Newsela

B2B Paid Media Marketing Manager

Newsela 251-1K Diversified Consumer Services

Newsela is hiring a B2B Paid Media Marketing Manager to own and optimize paid media strategy and campaigns for its education-focused SaaS business.

United States Full-time Mid Level Paid Media Specialist
$79k-$91k
Facebook Ads Google Ads Google Analytics Google Tag Manager LinkedIn Ads
2 hours, 36 minutes ago
Power Digital Marketing

Paid Media Senior Performance Analyst

Power Digital Marketing 251-1K Media

Power Digital is hiring a Senior Performance Analyst to manage enterprise-level paid media accounts, drive performance and growth for a book of business, and support team development within the Paid Media department.

Costa Rica Full-time Senior Paid Media Specialist
Content Marketing Email Marketing Google Analytics Influencer Marketing Keyword Research SEO Social Media Marketing
2 hours, 51 minutes ago
Lola Blankets

Paid Media Director

Lola Blankets 1-10 Textiles, Apparel & Luxury Goods

Lola Blankets is hiring a Paid Media Director to lead its multi-channel paid media strategy, manage large-scale budgets, and drive both performance and brand growth in a high-growth premium DTC environment.

Anywhere Full-time Lead Paid Media Specialist
2 hours, 51 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers