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Paid Media Senior Performance Analyst

2 weeks, 5 days ago
Costa Rica
Full-time
Senior
Paid Media Specialist
Data Science and Analytics
Content Marketing Email Marketing Google Analytics Influencer Marketing Keyword Research SEO Social Media Marketing
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 111

Description

  • Own the execution, performance, and growth of paid media services within a book of business.
  • Lead strategy and campaign planning across marquee, enterprise-level accounts to achieve client goals.
  • Execute and optimize performance marketing plans across search and other paid media channels.
  • Analyze campaign performance data and translate it into insights, interpretations, and action plans.
  • Serve as a strategic leader and key escalation point for account teams and clients.
  • Coach team members through feedback, training support, and skill development.
  • Help develop training materials and participate in training presentations.
  • Identify department knowledge gaps and work with leadership to implement trainings, solutions, and process improvements.
  • Maintain frequent and effective communication with internal teams and external clients.
  • Use AI tools and Power Digital’s Nova ecosystem to improve workflows and business processes.

Requirements

  • 4-5 years of digital marketing experience, including 3+ years in an agency setting.
  • Minimum 4 years of hands-on experience with search engine marketing.
  • Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.
  • Experience with campaign development and optimization on large, enterprise-level accounts, including bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience in 3 or more additional campaign types.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Strong understanding of funnel marketing and paid media’s role in the marketing funnel.
  • Ability to derive meaningful insights from marketing data and tell the story behind the numbers.
  • Strong written and verbal communication, organizational, project management, and interpersonal skills.
  • Self-motivated, quick to learn independently, and committed to long-term growth with the company.
  • Advanced spoken and written English proficiency is required.

Benefits

  • Equal opportunity employer with a strong commitment to diversity, inclusion, and belonging.
  • People-first culture that values diverse backgrounds and experiences.
  • Opportunity to work with a tech-enabled growth firm and proprietary data intelligence platform.
  • Exposure to a full-service marketing environment across SEO, paid media, social, PR, influencer, email, CRO, retail marketing, and creative.
  • Opportunity to manage high-impact, enterprise-level accounts and contribute to team development.
  • No application, processing, or training fees at any stage of the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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