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Senior Marketing Manager, NIPT

2 hours, 43 minutes ago
United States
Full-time
Senior
Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing
Apply Now
Natera

Natera

Natera specializes in cell-free DNA testing, providing advanced genetic testing services for oncology, women's health, and organ health to help families diagnose and manage genetic diseases.

Pharmaceuticals
1K-5K
Founded 2004
View All Jobs 104

Description

  • Create and execute marketing plans to increase awareness and promote key Panorama NIPT and Vistara Single-Gene NIPT messages across marketing and sales channels.
  • Develop and implement HCP and patient marketing campaigns, content, and engagement tactics to drive adoption of Panorama, Vistara, and related support services.
  • Present campaign plans, progress, and performance to internal stakeholders and use feedback to optimize marketing efforts.
  • Partner cross-functionally with Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings.
  • Develop and support commercial launch plans for new product features and services.
  • Conduct market research on customer drivers, competitor activity, and messaging effectiveness to refine marketing strategy.
  • Identify and size business opportunities by building business cases and financial models.
  • Manage marketing projects, timelines, vendors, and budgets.
  • Track and improve ROI for marketing programs.

Requirements

  • B.A. or B.S. degree required; MBA or another advanced degree preferred.
  • Minimum of 5 years of professional experience in healthcare product marketing, product management, sales, medical affairs, or strategic consulting.
  • Experience in life sciences, health technology, or diagnostics preferred.
  • Formal educational background or clinical experience in genetic counseling or medical genetics preferred.
  • Experience marketing products and services to healthcare providers, including synthesizing clinical information and writing concise promotional copy.
  • Strong collaboration and leadership skills with cross-functional teams.
  • Strong communication and presentation skills.
  • Project management skills, including organization, attention to detail, and timeline tracking.
  • Basic financial and economic modeling skills.
  • Analytical and problem-solving mindset.
  • Familiarity with or interest in digital marketing channels and tactics preferred.
  • Ability to work in an office setting, use a computer keyboard, communicate by telephone, and read printed material.
  • Ability to work outside normal working hours, including evenings and weekends, at times.
  • Ability to travel up to 20%.

Benefits

  • Remote work location.
  • Competitive pay range of $133,600 to $167,000 USD for Remote USA.
  • Comprehensive medical, dental, vision, life, and disability plans for eligible employees and their dependents.
  • Free testing for employees and their immediate families.
  • Fertility care benefits.
  • Pregnancy and baby bonding leave.
  • 401(k) benefits.
  • Commuter benefits.
  • Generous employee referral program.

Interested in this position?

Apply directly on the company website

Apply Now

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