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Senior Manager, ABM & Integrated Campaigns

2 months ago
United States
Full-time
Senior
Marketing Manager
Sales and Business Development
CRM Digital Marketing Email Marketing HubSpot Salesforce Social Media Marketing
Apply Now
Elite Technology

Elite Technology

Elite Technology provides telecommunication solutions with a focus on system design, integration, and maintenance. Offering effective solutions from top vendors like Ericsson and Huawei, we specialize in Atoll radio network planning and iBwave building...

Diversified Telecommunication Services
1-10
Founded 2020
View All Jobs 16

Description

  • Lead the development, execution, and optimization of ABM programs for enterprise and strategic accounts across 1:1, 1:few, and 1:many motions.
  • Partner with Sales and Sales Operations to define account tiering, prioritization, buying group mapping, and engagement frameworks.
  • Build multi-touch, multi-channel ABM programs aligned to buyer journeys using personalized content, digital ads, outreach plays, and event strategies.
  • Develop account intelligence to inform personalization, messaging, and sales motions.
  • Create ABM playbooks, campaign blueprints, and toolkits to support consistency across Marketing, SDR, and Sales teams.
  • Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs.
  • Own campaign planning infrastructure, including the marketing calendar, briefs, timelines, cross-functional planning processes, and delivery standards.
  • Own full-funnel campaign execution across email, paid media, retargeting, social, webinars, events, third-party programs, and landing pages.
  • Personally build and launch campaigns in HubSpot and related tools, including assets, workflows, and engagement journeys.
  • Track performance, run A/B tests, optimize campaigns, and provide executive-ready insights and recommendations based on data and dashboards.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
  • 6–8 years of progressive B2B digital marketing experience with strong emphasis on ABM and integrated campaign leadership.
  • Proven ability to build and scale ABM programs that drive pipeline impact, deal acceleration, and account expansion.
  • Deep understanding of enterprise buying groups, complex sales cycles, and multi-stakeholder decision processes.
  • Advanced proficiency with Salesforce, HubSpot, and related CRM/MAP platforms.
  • Expertise across digital channels including email, paid media, retargeting, content syndication, and landing page optimization.
  • Strong analytical, communication, and stakeholder management skills with executive-ready presentation capabilities.
  • Working knowledge of CAN-SPAM, GDPR, CCPA, and related compliance standards.
  • Ability to travel up to 10% as business needs require.
  • Must be legally authorized to work in the United States; sponsorship is not provided.
  • Role requires sedentary work primarily at a desk/computer.

Benefits

  • Competitive compensation package with $150,000–$175,000 base salary plus variable component.
  • Comprehensive healthcare coverage including medical, dental, and vision.
  • Retirement savings plan with employer contribution.
  • Professional development opportunities.
  • Time off benefits.
  • Wellness initiatives.
  • Employee Assistance Program.
  • Generous global parental leave.
  • Calm premium subscription.
  • Employee discount program.

Interested in this position?

Apply directly on the company website

Apply Now

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