Sr. Ad Operations Manager

2 months ago
Full-time
Lead
Sales and Business Development
MyFitnessPal

MyFitnessPal

MyFitnessPal is a top nutrition tracking app with a calorie tracker, BMR calculator, and food tracker. It helps users reach health goals by tracking meals and physical activity, offering nonstop motivation for a healthier life.

Health Care Providers & Services
10K-50K
Founded 2005

Description

  • Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging products.
  • Monitor campaign pacing and performance, resolve delivery issues, and ensure campaign goals and client commitments are met.
  • Ensure flawless campaign execution through quality assurance and operational best practices.
  • Partner with Sales, Client Success, Marketing, CRM, Product, and Finance to launch, optimize, and scale campaigns.
  • Serve as the operational lead in advertiser and agency conversations, providing technical guidance and strategic recommendations.
  • Collaborate with audience and data partners to activate first-party audiences in privacy-compliant ways.
  • Evaluate and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks.
  • Develop scalable workflows, documentation, automation, and operational best practices.
  • Develop and execute yield optimization strategies across direct and programmatic demand sources.
  • Analyze inventory, pricing, and revenue performance and present recommendations to leadership and stakeholders.

Requirements

  • 8+ years of experience in digital advertising operations.
  • Experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, retail media, or similar ecosystems.
  • Experience working within a mobile app, digital publisher, or media company is strongly preferred.
  • Expert knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies.
  • Experience with ad verification, attribution, measurement, and reporting platforms.
  • Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations.
  • Experience supporting CRM and email advertising programs, paid social activation, or audience extension initiatives.
  • Familiarity with Braze, Airtable, or similar customer engagement platforms is a plus.
  • Understanding of first-party audience activation, privacy regulations (GDPR, CCPA), identity solutions, and consent frameworks.
  • Experience using Tableau or similar analytics and reporting tools.
  • Comfort presenting insights and recommendations to senior leadership, advertisers, agencies, and technology partners.
  • Proven ability to influence cross-functional stakeholders without direct authority.
  • Strong project management and organizational skills in a fast-paced environment.

Benefits

  • Salary range of $110,000 to $170,000.
  • Healthcare benefits, including medical, dental, and vision coverage.
  • Parental planning support, including paid maternity and paternity leave and fertility assistance.
  • Mental health benefits, including mental health days.
  • Annual performance bonus.
  • 401(k) plan with employer match.
  • Responsible time off and flexible time-off policy.
  • Monthly wellness and technology allowances.
  • Volunteer days off and access to MyFitnessPal Premium.
  • Learning and development resources, including a virtual training library and mentorship program.

Interested in this position?

Apply directly on the company website

Apply Now

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