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Lead, Brand Marketing

1 hour, 34 minutes ago
United States
Full-time
Senior
Marketing Manager
Project and Program Management
Apply Now
MyFitnessPal

MyFitnessPal

MyFitnessPal is a top nutrition tracking app with a calorie tracker, BMR calculator, and food tracker. It helps users reach health goals by tracking meals and physical activity, offering nonstop motivation for a healthier life.

Health Care Providers & Services
10K-50K
Founded 2005
View All Jobs 12

Description

  • Own the annual brand marketing plan, including channel strategies, campaign calendars, and measurable KPIs.
  • Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to inform brand positioning and strategy.
  • Identify culturally relevant brand moments and contribute to strategy and creative for partnerships and sponsorships.
  • Maintain brand guidelines and style guides and ensure they are accessible and actionable for internal and external teams.
  • Leverage AI-assisted processes to implement reviews and controls across brand and product assets.
  • Train cross-functional teams and external agencies on brand standards and the AI review process.
  • Lead end-to-end execution of core brand campaigns across paid media, streaming/audio, social, out-of-home, and sponsorships.
  • Serve as the primary liaison to creative and media agencies, managing briefs, timelines, budgets, and deliverables.
  • Oversee creative asset development and adaptation across paid, owned, and earned touchpoints.
  • Manage campaign budgets, measure performance, and report results and recommendations to senior leadership.

Requirements

  • 6+ years of brand marketing experience at a consumer app.
  • Experience with a premium or subscription product or a health/wellness brand is a plus.
  • Proven experience owning brand campaigns end-to-end, from strategy through creative production to measurement.
  • Direct experience managing creative and/or media agencies of record.
  • Ability to translate consumer insights and performance data into strategic and creative decisions.
  • Strong project management skills in a fast-moving, resource-constrained environment.
  • Excellent written and verbal communication skills, including the ability to write clear briefs and present to senior leadership.
  • Comfort working with brand health trackers, lift studies, and media measurement.
  • Experience managing multiple campaigns simultaneously.
  • Familiarity with AI-assisted brand reviews and governance is a plus.

Benefits

  • Salary range of $110,000 to $175,000.
  • Comprehensive healthcare benefits, including medical, dental, and vision.
  • Parental planning support, including paid maternity and paternity leave.
  • Mental health benefits and dedicated mental health days.
  • Annual performance bonus.
  • 401(k) plan with employer match.
  • Responsible Time Off policy.
  • Monthly wellness and technology allowances.
  • Volunteer days off and access to a mentorship program.
  • Access to MyFitnessPal Premium, learning resources, and training opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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