Marketing Manger, Europe

1 hour, 16 minutes ago
Full-time
Mid Level
Marketing and Growth
Fi

Fi

Fi is a company that specializes in dog GPS and health tracking through their Smart Dog Collar Fi Series 3. They offer live tracking, daily activity goals, and alerts for when a dog escapes. With a focus on using technology to improve the relationship ...

Health Care Providers & Services
51-250
Founded 2017
$40M raised

Description

  • Execute Fi’s European marketing plan and manage day-to-day campaign delivery across the UK and Germany.
  • Localize brand messaging and creative for UK and German audiences, including adapting German-language copy.
  • Run partnership, content, and placement campaigns across pet, outdoor, and lifestyle ecosystems.
  • Collaborate with lifecycle, social, PR, and paid media teams to adapt global campaigns and develop regional programs.
  • Manage regional agencies, freelancers, and vendors, including briefs, timelines, and quality control.
  • Support partner and retail relationships with the broader commercial team.
  • Track campaign performance against regional growth targets and report results to leadership.
  • Help manage the regional marketing budget and recommend spend reallocations.
  • Provide local market insights on competitors, cultural trends, and European pet-owner preferences.
  • Coordinate with product, operations, and customer experience teams to address local market gaps and maintain compliance with GDPR and other regulations.

Requirements

  • 4+ years of marketing experience, ideally with a consumer brand using DTC and/or Amazon channels.
  • Hands-on experience running integrated campaigns across paid media, social, content, and partnerships.
  • Familiarity with the UK and/or German consumer, media, and retail landscapes.
  • Experience managing agencies, freelancers, or vendors.
  • Comfort using performance metrics to evaluate campaign impact.
  • Strong collaboration skills with remote, centralized teams across time zones.
  • Builder’s mindset and comfort working with ambiguity, limited resources, and shifting priorities.
  • Willingness to travel within Europe and occasionally to Fi’s U.S. headquarters.
  • Experience with pet, animal health, wearables, or connected hardware is preferred.
  • Experience supporting an international launch for a U.S.-based or global brand is preferred.
  • Understanding of subscription-based business models is preferred.

Benefits

  • Flexible PTO.
  • Medical, dental, and vision insurance.
  • Free access to One Medical, Kindbody, and Talkspace.
  • Dog-friendly office.
  • $500 annual donation to a dog charity of choice through the BarkBack Program.
  • Free Fi membership for pets.
  • Gifting program for friends and family.

Interested in this position?

Apply directly on the company website

Apply Now

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