Product Marketing Manager II, GTM Operations

4 hours ago
Full-time
Mid Level
Marketing and Growth
AvidXchange

AvidXchange

AvidXchange provides accounts payable automation software that streamlines invoice processing and payment management for middle market businesses, enhancing efficiency, accuracy, and visibility while eliminating paper from the bill payment process.

Internet Software & Services
1K-5K
Founded 2000
$1100M raised

Description

  • Develop and maintain standardized launch playbooks and intake workflows for the growing partner ecosystem.
  • Develop and execute go-to-market programs for partner and buyer initiatives.
  • Conduct TAM, SAM, and SOM research and synthesize competitive intelligence into actionable recommendations.
  • Translate GTM strategy into organized execution while coordinating with Sales, Enablement, Onboarding, Operations, and Partner teams.
  • Create and continuously refresh sales and partner enablement tools, training, and materials using field feedback.
  • Own dashboards and reporting for content adoption, launch performance, win rates, enablement usage, and other GTM KPIs.
  • Surface trends and insights to inform recommendations and strategic adjustments.
  • Participate in planning sessions, field meetings, partner onboarding, and weekly stakeholder discussions.

Requirements

  • Bachelor’s degree in business, marketing, or a related field.
  • 3+ years of experience in product marketing or partner/channel marketing.
  • Experience in fintech, SaaS, or a high-growth technology environment; AP automation or financial software experience preferred.
  • Experience conducting TAM, SAM, and SOM research and synthesizing competitive intelligence.
  • Ability to translate data and market insights into clear, actionable recommendations.
  • Strong storytelling, communication, and writing skills for diverse B2B audiences.
  • Ability to plan, lead, and independently deliver multifaceted projects.
  • Highly organized, detail-oriented, and capable of scaling programs across concurrent workstreams.
  • Collaborative, self-starting approach with strong cross-functional partnership skills.

Benefits

  • 18 days of PTO, 11 holidays, and 16 hours of paid Volunteer Time Off annually.
  • Competitive healthcare, including a $0-premium teammate-only high-deductible plan option.
  • Company-paid dental base coverage, life insurance, short-term disability, and long-term disability.
  • 401(k) match of 100% on the first 3% of salary plus 50% on the next 2%.
  • Eight weeks of fully paid parental leave for eligible full-time employees.
  • Employee Assistance Program, onsite health clinic, fitness center, yoga studio, and basketball court.
  • Tuition reimbursement up to $5,250 and professional development support.
  • Hybrid workplace flexibility, childcare assistance, insurance discounts, and free parking.

Interested in this position?

Apply directly on the company website

Apply Now

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