Director, International Marketing

4 days ago
Full-time
Lead
Marketing and Growth
Motive

Motive

Motive (ex KeepTruckin) provides AI dashcams, ELD compliance, GPS tracking, and fleet management solutions to over 120,000 businesses in the physical economy, enhancing safety, productivity, and profitability.

Road & Rail
1K-5K
Founded 2011
$567M raised

Description

  • Own the go-to-market strategy and growth targets for expansion across Mexico, the UK, and Canada.
  • Define market entry and scaling plans, including prioritization, sequencing, localization, and investment cases for leadership.
  • Build, lead, and develop regional marketers and agency partners to execute campaigns and demand generation programs.
  • Set the operating cadence for field marketing, sales, partnerships, demand generation, communications, and product marketing in each market.
  • Lead market research and competitive analysis to identify whitespace, regulatory considerations, buyer behavior, and regional needs.
  • Establish and manage strategic partnerships that build credibility and pipeline in each market.
  • Partner with Sales and Marketing leadership to build pipeline coverage models, account targeting, and territory strategy.
  • Adapt messaging and positioning for each market while maintaining brand consistency.
  • Define success metrics and reporting frameworks for market maturity, pipeline contribution, and ROI.
  • Run test-and-learn programs to decide where to invest, pivot, or exit, and build repeatable playbooks for future expansion.

Requirements

  • 10+ years of experience in B2B marketing, including significant international, regional, or new market leadership experience.
  • 3+ years of experience directly managing people and/or leading cross-functional or matrixed teams.
  • Proven experience building and scaling go-to-market strategy in international markets, ideally in LATAM, the EU/UK, Canada, or similar regions.
  • Demonstrated ability to translate market strategy into measurable commercial outcomes such as pipeline, revenue, or market share.
  • Experience partnering with senior Sales, Marketing, and executive leadership to align strategy with revenue goals.
  • Strong budget management, vendor negotiation, and resource prioritization skills across multiple markets.
  • Excellent executive communication and presentation skills, including presenting to senior leadership.
  • Comfort working in ambiguity and shifting priorities, with a builder mindset.
  • Ability to travel internationally quarterly and as needed.
  • Bachelor’s degree required; MBA or equivalent advanced experience preferred.
  • Direct experience launching or scaling in LATAM, the EU/UK, and/or Canada is preferred.
  • Fluency or working proficiency in Spanish, in addition to English, is preferred.
  • Experience in B2B enterprise tech, SaaS, logistics, fleet, or related industrial sectors is a nice to have.
  • Experience with account-based marketing and sales-led go-to-market motions at scale is preferred.
  • Background in management consulting, corporate strategy, or international expansion is preferred.
  • Experience establishing regulatory, compliance, or localization requirements for new-market launches is preferred.
  • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.

Benefits

  • Equal opportunity employer with a diverse and inclusive workplace.
  • Candidate Privacy Notice provided for applicants.
  • UK Candidate Privacy Notice provided for UK applicants.
  • Some interviews or new-hire training sessions may be held in person at global offices.

Interested in this position?

Apply directly on the company website

Apply Now

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