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Growth Paid Acquisition Specialist III

8 hours, 21 minutes ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Google Ads Google Tag Manager HubSpot Salesforce SEM SEMrush SEO
Apply Now
Modern Family Law

Modern Family Law

Modern Family Law provides compassionate and innovative legal representation in divorce and family law, focusing on helping modern families navigate the complexities of family dynamics while prioritizing the well-being of children.

Specialized Consumer Services
51-250
Founded 2004
View All Jobs 12

Description

  • Manage paid search, Local Services Ads, display, video, YouTube, Microsoft Advertising, and connected TV campaigns across active markets.
  • Plan and launch advertising campaigns for new locations and markets.
  • Scale proven campaigns, budgets, audiences, and tests while selectively developing new experiments.
  • Optimize toward qualified leads, SQLs, retained-client contribution, and cost efficiency using HubSpot and Salesforce data.
  • Track and attribute inbound calls with CallRail and incorporate call quality data into campaign and budget decisions.
  • Partner on landing-page, offer, messaging, creative, audience, and funnel testing to improve conversion rates and lead quality.
  • Optimize Quality Scores, bidding strategies, targeting, negative keywords, and cost per conversion.
  • Implement and monitor conversion tracking and audience segmentation across HubSpot, GA4, Google Tag Manager, and CallRail.
  • Develop forecasts and budget plans with Finance and Sales for new and existing locations.
  • Research competitors, market performance, growth opportunities, and paid legal directories such as Justia and Super Lawyers.
  • Provide backup or overflow support for paid social campaigns as needed.

Requirements

  • Bachelor’s degree in marketing, business administration, advertising, or a related field.
  • At least 4 years of experience in PPC, paid search, SEM, or performance marketing.
  • Demonstrated success growing paid programs and qualified lead or pipeline volume.
  • Advanced experience with Google Ads, Local Services Ads, YouTube, and Microsoft Advertising.
  • Proficiency with HubSpot, GA4, Google Tag Manager, and CallRail.
  • Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.
  • Strong analytical, budget-management, problem-solving, communication, and stakeholder-reporting skills.
  • Working knowledge of paid and organic search interaction, ad assets, audience segmentation, and Google AI Max for Search.
  • Ability to work independently and collaborate across teams.
  • Google Ads and Google Analytics certifications preferred.
  • Experience scaling campaigns across multiple markets and advertising through connected TV or programmatic platforms preferred.
  • Knowledge of AI-driven bidding, Google Ads scripts, SEMrush, multichannel marketing, and Excel or Google Sheets preferred.

Benefits

  • $100,000–$115,000 base salary.
  • Medical, dental, vision, HSA, flexible spending, life insurance, and disability coverage.
  • 401(k) and other retirement plan options.
  • Paid vacation, sick time, and public holidays.
  • Work-from-anywhere eligibility after six months.
  • Training and professional development programs.
  • Employee assistance program and optional accident, critical illness, long-term care, pet, commuter, and transit programs.

Interested in this position?

Apply directly on the company website

Apply Now

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