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Associate Director, Direct I/O

6 hours, 36 minutes ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Content Marketing
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 35

Description

  • Lead always-on, seasonal, and ad hoc campaigns across direct partner media.
  • Serve as the day-to-day client lead and develop an understanding of client objectives and KPIs.
  • Align direct media programs with integrated media strategy leads and Programmatic counterparts.
  • Manage RFPs end to end, including partner evaluation and client recommendation presentations.
  • Improve team processes across planning, activation, reporting, and Ad Ops.
  • Negotiate partner inclusions, rates, and contract terms.
  • Identify partnership expansion, added-value, and cost-efficiency opportunities.
  • Introduce publisher, data, and measurement opportunities to drive innovation.
  • Lead adoption of advanced measurement techniques across media partners.
  • Train and develop team members and establish internal best practices.

Requirements

  • 5+ years of directly related experience; full-funnel marketing experience preferred.
  • Expert knowledge of digital media across display, video, social, and content.
  • Experience planning and executing large-scale publisher direct programs.
  • Experience writing briefs, identifying partners, leading RFPs, negotiating contracts, and presenting recommendations.
  • Familiarity with programmatic media and the relationship between direct, traditional, and programmatic buying.
  • Ability to manage multiple projects and meet tight deadlines while maintaining quality.
  • Experience building vendor relationships and executing campaigns.
  • Strong process development, training, and team-development skills.
  • Curiosity and willingness to challenge the status quo.
  • Ecommerce, retail, luxury, or DTC experience preferred.

Benefits

  • $90,000–$115,000 annual salary range.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
  • Annual ClassPass credits.
  • Office hubs in Los Angeles, Chicago, and New York with learning, development, and collaboration opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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